Lightspeed reports boat sales dip in December
In December, U.S. recreational boat sales declined 3.7% year over year, according to composite data from nearly 700 dealers using the Lightspeed DMS.
The West (up 13.9%) and the Midwest (up 4.2%) were the only regions to report an increase in boat sales. The Northeast experienced the steepest decline, with boat sales falling 31.1%, followed by the Northwest, which was down 12.8%.
Service departments reported growth in most regions, with the average dealer up 2.5% in service revenue. The Northwest (up 8.5%) and the Midwest (up 8.4%) led the way, while the West was the only region to report a decline, down 6.6% in December.
Parts departments also showed strong performance, up an average of 9.6%. The Midwest (up 23.5%) and the West (up 15.3%) reported the largest increases, while the other regions posted modest gains between 3% and 5%.
Across all departments, combined dealer revenue declined 2.0% compared to December 2024. The West reported the strongest overall growth, up 9.1%, followed by the Midwest at 6.2%. The Northeast saw the largest drop in combined revenue (down 19.7%), followed by the Northwest (down 7.9%) and the South (down 0.2%).
Same Store Sales – December 2025 vs. December 2024
| Parts | Service | Sales | Combined | |
| Average | 9.6% | 2.5% | -3.7% | -2.0% |
| Midwest | 23.5% | 8.4% | 4.2% | 6.2% |
| Northeast | 3.0% | 2.8% | -31.1% | -19.7% |
| Northwest | 4.1% | 8.5% | -12.8% | -7.9% |
| South | 4.3% | 0.6% | -0.4% | -0.2% |
| West | 15.3% | -6.6% | 13.9% | 9.1% |
