Tag Archives: Abbey Heimensen

2020 Boating Industry Bold Moves

By Adam Quandt The six leaders below aren’t afraid to make bold moves to advance boating by improving technology, growing its customer base, bringing industry stakeholders together and raising the bar of professionalism and determination for the industry as a whole. Don’t be afraid to experiment John Adams & Shep McKenneyCo-founders, Seakeeper It isn’t very often that we recognize a ...

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MarineMax slates second online yacht expo

MarineMax plans to bring the luxury yacht experience online with their fifth Online Boat Show.  Abbey Heimensen, MarineMax Director of Marketing, says, "It's been exactly one year since we launched the online concept and we haven't looked back. Results have been eye-opening, and our team is leveraging the success of new digital customer experiences. The 2019 Online Yacht Expo will be our fifth ...

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MarineMax initiates brand ambassador program

 MarineMax has announced the start of their brand ambassador campaign, Band of Boaters. “Our goal with the Band of Boaters to share the enjoyment that can come from being out on the water through real people and real experiences,” said Abbey Heimensen, MarineMax director of marketing. “We believe boating changes lives and gives people an opportunity to connect with family ...

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