Tag Archives: Abbey Heimensen

MarineMax appoints new VP of marketing

MarineMax recently announced the appointment of Abbey Heimensen to the role of vice president of marketing, overseeing a robust and talented team that delivers marketing support for MarineMax's national retail network of over 77 stores and diverse business units.  "Abbey's passion, commitment, and dedication to MarineMax and our customers has been key to the growth of our company and industry influence," Shawn ...

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MarineMax recognized for online sales during SEA Awards

MarineMax announced receiving a Sitecore Experience Award (SEA) honorable mention in the 'Phy-gital' category for its work with Sagepath, a digital marketing and technology company. SEA selected the entry from more than 140 submissions, recognizing MarineMax's Exclusive Sales Event - Online Experience. "We have some of the most innovative customers and partners in the world leveraging our platform to implement digital-first strategies that ...

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MarineMax dedicates Habitat for Humanity home to local family

For the fourth year in a row, MarineMax partners with Habitat for Humanity to present a deserving family with the keys to their new home in Pinellas Park, Florida.  "MarineMax is proud to partner for the fourth time with Habitat for Humanity," said MarineMax Director of Marketing, Abbey Heimensen. "Not only do we get the chance to change a family's life for the better, but ...

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2020 Boating Industry Bold Moves

By Adam Quandt The six leaders below aren’t afraid to make bold moves to advance boating by improving technology, growing its customer base, bringing industry stakeholders together and raising the bar of professionalism and determination for the industry as a whole. Don’t be afraid to experiment John Adams & Shep McKenneyCo-founders, Seakeeper It isn’t very often that we recognize a ...

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MarineMax slates second online yacht expo

MarineMax plans to bring the luxury yacht experience online with their fifth Online Boat Show.  Abbey Heimensen, MarineMax Director of Marketing, says, "It's been exactly one year since we launched the online concept and we haven't looked back. Results have been eye-opening, and our team is leveraging the success of new digital customer experiences. The 2019 Online Yacht Expo will be our fifth ...

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MarineMax initiates brand ambassador program

 MarineMax has announced the start of their brand ambassador campaign, Band of Boaters. “Our goal with the Band of Boaters to share the enjoyment that can come from being out on the water through real people and real experiences,” said Abbey Heimensen, MarineMax director of marketing. “We believe boating changes lives and gives people an opportunity to connect with family ...

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