MarineMax initiates brand ambassador program

 MarineMax has announced the start of their brand ambassador campaign, Band of Boaters.

“Our goal with the Band of Boaters to share the enjoyment that can come from being out on the water through real people and real experiences,” said Abbey Heimensen, MarineMax director of marketing. “We believe boating changes lives and gives people an opportunity to connect with family and friends in a unique way as well as make new friends. The Band of Boaters will show how boating is shaping their own lives and relationships, so others can see the positive impact it can have on their own life.”

Currently, in its pilot phase, the MarineMax brand ambassador program kicked off with a social media contest held on Instagram accepting applications and content from a variety of boaters around the nation.

Entries were then narrowed down, and finalists were voted upon via the MarineMax Instagram page by followers with enthusiasm. Three winners were chosen to be initial members of the Band of Boaters and will go on to share the joys of boating and be brand ambassadors for MarineMax across social media.

“We plan to continue this program for years to come, giving many different types of boaters from around the nation a way to share their delight in boating” continued Heimensen.

For more information about the Band of Boaters and to find out how you can join, visit

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