Innovation sells

It’s one of those questions you get asked a lot covering this industry: What kind of boat do you have?

And when I answer, you can almost see the physical pain in the questioner’s eyes, especially if they’re a boat manufacturer.

Why? Because my answer is always the same: We’ve got two boats (not counting sail, canoes, etc.) — a 1985 Four Winns Horizon 180 and an even older Landau aluminum fishing boat. They’re boats my parents bought when I was a kid and they’re what my family uses now.

If you take good care of a boat, it’ll last you a long time and that’s the challenge for our industry. And the reality is there just isn’t enough innovation to make many people buy a new boat. Living in Minnesota, I know a lot of people who own 20 or 30-year-old boats because nobody has given them a good reason to upgrade. What’s going to excite them?

I always think of something Roch Lambert told me a couple of years ago (in my very first interview for Boating Industry, actually) talking about why the new Rec Boats Holdings was so focused on design: “For most boats today, if you peel off the name I challenge you to tell me which is which.”

Now, I’m not the target audience for the Sea Ray L-Class, but this is a great example of what I’m talking about. On Wednesday, Sea Ray announced they’re going to have to increase production and hire employees to meet demand for the L-Class. It’s bringing something new to the market — a reimagined yachting experience.

We’ve similar results from Sportsman with its successful fishing line; Chaparral with the H2O line; Nautique with the G series , to name just a few.

People are hungry for new and innovative — we just have to give it to them.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
EPG Brand Acceleration
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.