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Weekly 5: Mixed bag on consumer confidence

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.



1. Mixed bag on consumer confidence

Consumers are more confident … make that less … or a little of both? Definitely a mixed message from the three major consumer indices last week.

What does all that tell us? None of those are numbers worth celebrating, so it’s safe to say consumers are still shaky as we head into the holiday season.


2. Small biz online health insurance exchange delayed

In case you missed it in the holiday run-up last week, the Obama administration announced that the Small Business Health Options Program (SHOP) exchange won’t be available for companies to purchase insurance until November 2014.

Plans will still be available through brokers or agents. Be sure to check out our January issue for more on preparing your company for healthcare reform.


3. Taking time off is good for your brain

With more work to do and fewer people to do it, longer work days and weeks are quite common.

But it’s still important to take a break, a growing body of evidence says.  Here’s some advice on getting it done.


4. 7 things to know about offline Americans

We spend a lot of time telling you about reaching the large majority of Americans that are spending a lot of time online. From the Pew Research Center, here are seven things you need to know about the 15 percent that are not Internet users.

In short, they’re older, less educated, more likely to be rural and have less income.


5. Experiment with Facebook

Every audience is different on Facebook, and there’s no better way to find out what works with your target audience than trying a number of different approaches. Social Media Examiner offers advice on the best way to run Facebook experiments with your audience.

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