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Boosting brains – and building brands – online and off

(Hint)…create better content and tell better stories By David Gee The good news is it has never been easier to reach large numbers of people with our marketing and messaging due to the proliferation of social media platforms and other marketing channels. The bad news though is it has never been more difficult to actually connect with them…due to the proliferation of ...

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Freshwater fishing goes big

Boats, motors — and sales — continue to grow By David Gee There are lots of things you can do in, on, from and behind a boat; cruise, chill, eat, swim, surf, ski, and ride to name a few. The most popular one? It’s throwing out a line and a lure or some form of bait and reelin’ them in. ...

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Fuels & Additives: fighting for a healthy, running boat

By Adam Quandt When it comes to fuels, at this point it’s clear that 15% ethanol (E15) is not going away. In fact, the Environmental Protection Agency and the Trump Administration have both pledged a commitment to the year-round sale of E15. With that, the marine industry continues to stress education as a form of defense toward misfuelling risks. “We ...

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A new face at the helm of Mercury Marine

By David Gee After joining Mercury Marine in 1998, Chris Drees has had a succession of roles and responsibilities, culminating in his recent promotion to president. Boating Industry’s David Gee recently had the chance to speak with Chris about his new job, career and love of the marine industry.  David: First of all Chris, congratulations on your ascension to president ...

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Boating Industry’s Women Making Waves – 2019

Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. With over 100 nominations for this year’s Women Making Waves, choosing the highlighted women was no easy task. There is such ...

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Boating Industry’s 2019 Top Products

50 of the marine industry’s best new and innovative products For the sixth annual Boating Industry Top Products list, we’ve selected 50 of the best new or updated products and services for the marine industry, ranging from boats to engines to electronics and more.  To be eligible for consideration, products or services had to have been introduced or significantly updated ...

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Innovation, integration and beyond

By Adam Quandt Marine entertainment manufacturers push limits to keep boaters happy on the water With the added challenges of a harsh environment and very limited space, marine audio and entertainment manufacturers have been tasked by consumer desires to catch up to the amenities offered in the automobile industry. Fusion Marine Entertainment managing director Chris Baird said that over the last ...

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Russell Marine continues to make waves, celebrates 60th anniversary

By Tim Hennagir Increasing market share through continued expansion remains a long-term goal for Russell Marine. The Top 100 dealership services all of Alabama, West Georgia and the panhandle of Florida with a primary focus on Central Alabama around Lake Martin.  Russell Marine achieved a No. 3 ranking on Boating Industry’s 2018 Top 100 and received a Best in Class ...

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Welcome to Washington, now hear our voices

ABC 2019 plans to hit the ground running on policy with new Congress Following a victory in 2018 with the enactment of the Modernizing Recreational Fisheries Management Act of 2018 (Modern Fish Act), the National Marine Manufacturers Association (NMMA) doesn’t intend to slow down in its legislative advocacy for the recreational boating industry. The NMMA will really get things going ...

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40 Under 40

40 young professionals leading the pack in the boating industry Boating Industry’s annual profile of outstanding young leaders in the marine industry highlights a unique group of individuals that stands out from their industry peers. This year’s group features incredible representatives from all segments of the marine industry from boat dealers to manufacturers and everything in between. The industry professionals below ...

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