Last Thursday, the National Marine Manufacturers Association, the European Boating Industry, and the International Council of Marine Industry Association sent a joint letter to U.S. Trade Representative Robert Lighthizer and European Union Commissioner for Trade, Cecilia Malmström expressing strong support for the ongoing trade discussions. NMMA, EBI, and ICOMIA urged both parties to quickly resolve their trade disagreements regarding aluminum ...

Yesterday, President Donald Trump announced that his administration is moving to allow year-round sale of 15 percent ethanol blended fuel, or E15.   The National Marine Manufacturers Association and its coalition partners worked to prevent this action and are evaluating options to thwart the E15 sale expansion.  “President Trump’s decision to proceed with year-round E15 sales places bad policy on top ...

Boating Services Network, the new boating services division of Brunswick Corp., has launched OnBoard Boating Club and Rentals, a state-of-the-art, turnkey business platform empowering marine dealers and marinas to expand their operations and serve the emerging and rapidly growing boat club and rental consumer market segments. For those looking to attract new customers interested in the boating lifestyle, OnBoard (www.onboard-boating.com) will ...

Market strategies serve boat building clients Interior suppliers are refining their efforts to push new products and serve boat builders throughout the industry.  Boating Industry recently visited with suppliers to learn how they are delivering innovative materials and honing their market strategies for serving boat builders. “We did a really good job this year of staying with our core customers, ...

Current trends show bright future for saltwater fishing segment America’s anglers are estimated to spend $49.8 billion per year in retail sales associated with their sport, according to a recent report released by the American Sportfishing Association (ASA), with the help of Southwick Associates titled “Sportfishing in America: An Economic Force for Conservation.” According to the recent Special Report on ...

Hagadone Marine Group has announced Tony Schilling has been hired as the new director of sales. Schilling’s previous experience includes more than 20 years in the RV industry, with 15 of those spent in management and director roles. “It’s important that we hire the very best in leadership and skills to serve the Inland Northwest boating community,” said Hagadone Marine ...

TAMPA, Fla. - Mark Schwabero, Chairman and CEO Brunswick Corp., has been named the 2018 Boating Industry Mover & Shaker of the Year. Boating Industry Editor-in-Chief Tim Hennagir presented Schwabero with the award during the IBEX Industry Breakfast Tuesday morning at the Tampa Waterside Marriott Hotel. “The 8th annual Movers & Shakers Awards recognizes leaders who haven't been afraid to take chances ...

The 8th annual Movers & Shakers Awards recognize leaders who haven’t been afraid to take chances in rethinking the way they do business, while embracing the challenges facing the marine industry. These leaders are people whose initiative and drive shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders who continue to ...

By Adam Quandt We've profiled our four 2018 Movers & Shakers finalists, however many other industry leaders continue to push and work to grow the boating industry across all segments. The six leaders below are making bold moves to advance boating by growing its customer base, improving technology, bringing industry stakeholders together and raising the bar of professionalism for the ...

Evinrude Marine Group’s recently completed Edge events on lakes in Wisconsin, Michigan, and Minnesota provided the engine manufacture with plenty of consumer data and dealer feedback about the company’s E-TEC G2 outboards. The summer-long event series also provided another opportunity. Since Evinrude is now a part of the newly established BRP Marine Group, boaters were able to test Manitou pontoons and ...