Tag Archives: Yamaha Marine

Yamaha announced the creation of a Marine Connected Division to incorporate its connected business model into Yamaha Marine’s business units. The company also revealed plans for a new Marine Innovation Center in Kennesaw, Georgia, and a substantial expansion of its testing facility in Bridgeport, Alabama. Yamaha’s statements at the Miami International Boat Show follow its acquisition last December of Siren ...

By Adam Quandt The world of technology moves fast. Despite playing some catch-up in some aspects of technology due to the harsh operating environment, the same sentiment rings true for technology in the marine space. Even down to the partnerships in play in the marine technology sector, things move increasingly fast. In March of 2021, Boating Industry reported on a ...

Yamaha Marine’s F25 outboard line expands again in 2022 with two short shaft (15-inch) power trim and tilt (PTT) models, and two additional models with a new factory-installed tiller handle. “Yamaha’s F25 won a coveted NMMA Innovation Award shortly after introduction,” said David Meeler, New Product Introduction Manager, Yamaha Marine Engine Systems, in a company press release. “As the lightest 25 ...

Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha expects to complete the purchase before the end of the year. The announcement follows Yamaha’s minority investment in Siren last March and underscores the company’s commitment to deliver connected products ...

By Adam Quandt Each year, Boating Industry’s Movers & Shakers program brings a stack of quality nominations to the editors’ desks. While we’ve already highlighted this year’s Mover & Shaker of the Year and finalists, there are certainly more industry leaders worthy of recognition for 2021. The six following industry members exemplify what it means to be a leader — ...

Yamaha Marine says their new HARMO is a complete electric boat control system that combines advanced propulsion technology, environmental awareness, future vision and proven joystick control to provide high thrust and maneuverability. “HARMO is the perfect system for horsepower or internal-combustion restricted waterways,” said Ben Speciale, President, Yamaha Marine U.S. Business Unit. “Ultimately, it is up to our boat builder ...

Working in conjunction with Nexus Fuels of Atlanta, Ga., and Tommy Nobis Enterprises, of Marietta, Ga., Yamaha Rightwaters aims to return 10,000 pounds of Polyethylene and Polypropylene sheet plastics back into their base materials before the end of the calendar year. It will serve as a proof of concept for an envisioned national program intended to reduce plastic waste in ...

The new Yamaha Marine Precision Propeller (YPPI) facility in Greenfield, Ind. reached full production capacity this July. The advanced casting facility and foundry uses state-of-the-art robotics to significantly reduce lead times and increase production by more than 67 percent, allowing YPPI to deliver more than 100,000 propellers to customers annually. “It’s great to finally be firing on all cylinders in ...

As the marine industry continues to enjoy unprecedented growth, the demand for technicians at both dealerships and service yards continues to reach critical shortage levels. As part of a continued effort to develop qualified marine technicians, Yamaha Marine and the MIA of SWFL & TB teamed up to help provide the funding and equipment to make it possible for Ft. ...

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...