Tag Archives: Tim Reid

Mercury Marine launches Avator 20e, 35e electric outboards

Mercury Marine introduced the Avator 20e and 35e electric propulsion systems. The new models join Mercury’s electric propulsion lineup alongside the Avator 7.5e outboard, which launched at the Consumer Electronics Show (CES) in January. Two more electric outboard products will be unveiled in the coming months as Mercury advances in electric propulsion.  “We’re thrilled to advance our electrification strategy and ...

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Mercury releases new Avator 7.5e outboard

Mercury Marine achieves Green Masters designation

Mercury Marine has introduced the Mercury Avator 7.5e electric outboard at the Consumer Electronics Show 2023 in Las Vegas, Nev. Avator is the first in a series of electric outboard products to be released in 2023. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later in 2023. “We are excited ...

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Mercury announces V10 outboard

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has introduced the industry’s first V10 outboard with the launch of its 5.7L 350 and 400hp Verado outboard engines. The Verado’s are compatible with the latest Mercury SmartCraft technologies and will be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power system. “The all-new Mercury V10 ...

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NMMA’s EMD Board reaches full BoatPAC participation


BoatPAC announced it has reached full participation in contributions from NMMA’s Engine Manufacturers Division (EMD) Board. Comprised of nine members, each member has contributed to BoatPAC in 2021, whose mission is to support federal candidates that champion the recreational boating community and help propel its agenda in the halls of Congress. “Our engine manufacturers understand the importance of being on ...

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The Sterndrive show goes on

By David Gee With a history dating all the way back to 1930, when the first “inboard/outboard” was introduced by Johnson Motor Company, the sterndrive space has seen constant investment, improvement and innovation. And that continues today, especially since the pandemic drove a record rise in boat sales, and perhaps reinvigorated the sterndrive category. “We’ve continued to see consistent demand ...

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Mercury Marine unveils V12 600hp outboard

Mercury Marine, today introduced the new 7.6-liter V12 600hp Verado outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry-first features for a wide variety of applications. Boating Industry was invited to an exclusive event for marine media early this week at Mercury’s famous Lake X ...

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Mercury Marine’s V-6 platform wins iF Design Award

Mercury Marine has been recognized with an International Forum Design (iF) award in the Discipline Product category, presented to the company for its V-6 outboard lineup.  The iF International Forum Design organizes the iF Design Awards each year and has thousands of entries from close to 60 countries compete for the prize. According to its website, since 1953, iF has ...

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Mercury Marine breaks ground on new NVH facility

Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac, Wis. The $10 million investment will add close to 20,000 additional square feet to the more than 2.5 million square-foot campus. With this latest expansion, Mercury has now invested more than $800 million since 2009 in expansion and R&D, with most of the ...

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