Tag Archives: sustainability

Yamaha adopts plant-derived materials for PWC parts

Yamaha Marine logo

Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of specific watercraft parts. The CNF reinforced resin, developed through a collaborative agreement between Yamaha Motor Co., Ltd. in Japan (“Yamaha Motor”) and Nippon Paper Industries Corporation, Ltd., represents what appears to be one of the world’s first practical use of ...

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MasterCraft issues inaugural sustainability report

MasterCraft Boat Holdings, Inc. announced that it has issued its inaugural Sustainability Report. The Company recognizes the importance of social and environmental responsibility and global sustainability, and said it is committed to making the best products in the best way possible. Among the report’s highlights are several milestones achieved: SASB and TCFD reporting: The Company utilizes the Sustainability Accounting Standards Board (SASB) and Task ...

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At the Helm: Protecting our playground

By Adam Quandt It’s no secret that nature is our playground. Not just to the marine industry alone, but to our larger outdoor recreation ecosystem. Thus, it should be a no-brainer for all of us across the industry to play a role in protecting and preserving that playground for generations to come. According to data collected by the United Nations, ...

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Embracing sustainability

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in the recreational boating community. We’re ...

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Electric Boats: Consumer trends and 5 tips for selling

By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help dealers craft informed strategies, Boatline, an online marketplace for buying and selling watercraft, is sharing insight from a recent survey of marine consumers to identify current electric boat trends and tips for selling them. Current electric boat trends Among survey ...

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Mercury Marine partners with Alliant Energy to build solar array

Mercury Marine logo

Mercury Marine announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the first to be developed under ...

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Valhalla Boatworks joins Yamaha Rightwaters recycling program

Valhalla Boatworks is the most recent addition to the list of boat manufacturers currently recycling plastic protective covers through the Yamaha Rightwaters plastics recycling program. To date, the program, which launched in August 2021, is responsible for returning 17,911 pounds of Polyethylene and Polypropylene sheet plastics back into base materials, reducing the amount of plastics in U.S. waterways. Created, owned ...

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Mercury releases 2021 sustainability reports

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, released its 2021 sustainability report. The report details the company’s progress through the end of 2021 in advancing its sustainability mission around four key pillars: Energy, Environment, Product and People. The report’s 2021 sustainability highlights and accomplishments include: Earning the Corporate Energy Management award from the International Association of Energy EngineersDeveloping a zero-direct-emissions ...

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Brunswick Corp. publishes 2021 sustainability report

Brunswick logo

Brunswick Corporation today published its 2021 Sustainability Report, “Together for the Planet,” highlighting the company’s industry-leading sustainability achievements, while also announcing that it has hired Jennifer Koenig as the company’s first chief sustainability officer. The report as well as the addition of this newly created senior level position fortifies Brunswick’s ongoing commitment to advancing enterprise environmental, social, and governance (ESG) ...

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Recreational boating industry, partners kick off Aquatic Invasive Species Awareness Week

The recreational boating industry and outdoor recreation partners and agencies kicked off Aquatic Invasive Species Awareness Week, running February 28 through March 4, 2022.Aquatic Invasive Species (AIS) are aquatic organisms that invade ecosystems beyond their natural, historic range and whose introduction can cause significant economic and environmental damage to regions. While AIS are in every region of the U.S., several ...

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