Tag Archives: Sales

Last week, Boating Industry shared part one of the insights from the VIP Influencers Group, newly organized by the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force), about understanding new markets for the boating industry to reach. This week, the VIP Influencers Group offers its best practices on how to best engage these markets. Building relationships with the community ...

Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” This is one reason why year-after-year salespeople find themselves on the bottom rung of the public’s trust ...

There’s an over supply of useless, whacky, and just plain dumb marketing and sales ideas. For example, if someone says the best time to email customers is 10 am on Thursdays forget it. What if you’re aiming at teachers, lawyers, nurses, boomers or just about anyone else? One solution never fits everyone, even if they’re in the same market segment. ...

Five experts on creating an effective sales training program It’s a common refrain in the marine business that everybody had to get smarter to survive the bad years. Progressive dealers upgraded their customer relationship management software, brought industry trainers into their dealerships, attended educational seminars, joined 20 groups and focused on the nuances of selling to improve the customer experience ...

Boat dealers share their best ideas for selling more The marine industry may be recovering, but there’s still plenty of room for growth. As more buyers come back into the market, the best dealers are positioning their companies to get a bigger share of the pie. We gathered information from dealers across North America about how they’re increasing sales of ...

How top dealers ensure positive ROI on big-ticket shows Once late fall hits, and boats head for storage, the sales season has basically been put to rest. But instead of spending all their time focusing on the past, many dealers are looking forward because as winter hits and the new year begins, boat show season will be upon us. Though ...