Sales
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Blogs
Q&A with Bruce Van Wagoner of Wells Fargo
By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had…
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Features
13 no-sale signals: Why customers won’t buy from you
Salespeople are always alert for “buying signals,” those indications that the customer is ready to say yes. When this happens,…
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Features
Why prospecting fails and what to do about it
Prospecting is arguably the No. 1 hot topic in sales. In spite of all the seminars, podcasts, training programs, books,…
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Features
Using data to improve your sales and marketing
Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a…
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Blogs
Sales in a world of everything digital
With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a…
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Columns
Why you are losing boat sales and discounting unnecessarily
Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the…
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Columns
7 ‘must-dos’ this fall for a spectacular 2017
Wow, another busy summer selling season in the books. I trust it was a good one for you and yet…
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Feature
23 ways to improve your sales performance
Too many salespeople either fail completely or never really succeed because they think that selling is about them. It isn’t.…
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Features
From the Archives: 18 solutions to boost sales
For most dealers, the market continues to be strong, but that doesn’t mean it can’t get better. After all, who…
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Feature
7 ways to create credibility and trust in sales
Most customers would like to believe salespeople. But they’ve been burned so often they don’t let themselves do it. And…
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