Tag Archives: Sales

Self-marketing: The salesperson’s other job

Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” This is one reason why year-after-year salespeople find themselves on the bottom rung of the public’s trust ...

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Build your sales training playbook

Five experts on creating an effective sales training program It’s a common refrain in the marine business that everybody had to get smarter to survive the bad years. Progressive dealers upgraded their customer relationship management software, brought industry trainers into their dealerships, attended educational seminars, joined 20 groups and focused on the nuances of selling to improve the customer experience ...

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18 solutions to boost sales

Boat dealers share their best ideas for selling more The marine industry may be recovering, but there’s still plenty of room for growth. As more buyers come back into the market, the best dealers are positioning their companies to get a bigger share of the pie. We gathered information from dealers across North America about how they’re increasing sales of ...

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Boat show sales success

How top dealers ensure positive ROI on big-ticket shows Once late fall hits, and boats head for storage, the sales season has basically been put to rest. But instead of spending all their time focusing on the past, many dealers are looking forward because as winter hits and the new year begins, boat show season will be upon us. Though ...

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