The U.S. Department of the Interior announced that western communities vulnerable to drought will receive $1 billion over the next five years through funding from the Infrastructure Investment and Jobs Act, signed into law last November. The funding was earmarked by Congress for water projects and will provide $550 million for water reclamation and reuse projects and $250 million for ...
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Bipartisan outdoor recreation bill is introduced
U.S. Senators Joe Manchin (D-WV) and Chairman of the Senate Energy and Natural Resources Committee, and John Barrasso (R-WY), Ranking Member of the Committee, introduced the Outdoor Recreation Act. This bipartisan legislation would increase and improve outdoor recreation opportunities across the nation while improving infrastructure and driving economic growth in rural communities.“West Virginia is home to stunning public lands that bring ...
Read More »Engage Labor Day boat shoppers with ‘Get On Board’ campaign
Just in time for those Labor Day weekend holiday boat shoppers, the NMMA is urging everyone to connect with customers with the free industry-wide “Get On Board” campaign assets. A toolkit of images, social media posts, digital ads and videos are available at your fingertips to promote recreational boating and fishing. Get in on the action and share content on social channels ...
Read More »Making local waterways safer and cleaner for boaters with BoatUS Foundation Grant
Do you have an idea that could improve boating safety or the environmental health of your local waters? The BoatUS Foundation for Boating Safety and Clean Water Grassroots Grant program provides local groups up to $10,000 each to help educate boaters on safe and clean boating topics. A 365-day rolling grant application process allows applicants to apply at any time throughout the ...
Read More »Congress moves to reauthorize Sport Fish Restoration and Boating Trust Fund
As part of National Fishing and Boating Week, Senator Maria Cantwell (D-WA) and Senator Roger Wicker (R-MS), along with Rep. Debbie Dingell (D-MI-12) and Rep. Garret Graves (R-LA-6), introduced the Sport Fish Restoration and Recreational Boating Safety Act of 2021 (H.R. 3702) – a bill that reauthorizes the $742 million Sport Fish Restoration and Boating Trust Fund (Trust Fund) program. Reauthorizing the ...
Read More »In it for the Long Haul: Securing the Future of Your Business with Customer Engagement
By Frank Peterson I started my career in sales, spending over 13 years at Mobil Oil Corporation, before opening my own business. I know, personally, the importance of hitting quarterly and annual sales goals and turning a profit. But I also learned how important it is to plan for the long haul. In fact, it was that long term planning ...
Read More »Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too long in the automotive industry. The recreational industry can and should refresh the way people think about F&I. For purchasers of recreational vehicles – boats, RVs, ATVs, off-road, Powersports – F&I should not, cannot, be a pressure-filled, must do, frankly, ...
Read More »Discover Boating sees record web traffic
DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...
Read More »Boating industry priorities included in House spending packages
Ahead of the August recess, the U.S. House of Representatives passed a “minibus”—a legislative package that contains multiple appropriations bills—which includes the vast majority of the recreational boating industry’s funding priorities. In total, NMMA secured $850 million for conservation initiatives and infrastructure programs. The spending package includes funding for the Department of Commerce, the Department of Interior, and the U.S. ...
Read More »Boating and fishing industries unite for summer marketing
Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...
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