Tag Archives: recreational boating

Make F&I also stand for Fun and Inspiration

Myril Shaw Dealer Profit Services

By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too long in the automotive industry.  The recreational industry can and should refresh the way people think about F&I. For purchasers of recreational vehicles – boats, RVs, ATVs, off-road, Powersports – F&I should not, cannot, be a pressure-filled, must do, frankly, ...

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Discover Boating sees record web traffic

Discover Boating sees record web traffic

DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...

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Boating industry priorities included in House spending packages

U.S. House of Representatives

Ahead of the August recess, the U.S. House of Representatives passed a “minibus”—a legislative package that contains multiple appropriations bills—which includes the vast majority of the recreational boating industry’s funding priorities. In total, NMMA secured $850 million for conservation initiatives and infrastructure programs. The spending package includes funding for the Department of Commerce, the Department of Interior, and the U.S. ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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Q&A with Bruce Van Wagoner of Wells Fargo

By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had the chance to speak with him about the state of the recreational boating industry from his perspective. David: About half of the dealers we surveyed for the Boating Industry Market Data Book experienced an increase in revenue and profits YoY ...

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Brunswick reports 2nd Quarter earnings

For the second quarter of 2019, Brunswick reported consolidated net sales of $1,163.5 million, up from $1,148.7 million a year ago. The Marine Engine segment, which manufactures and distributes marine propulsion systems and related parts and accessories, reported net sales of $871.5 million in Q2 2019, up 4.5% from $834.3 million in the second quarter of 2018. The Power Products ...

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No compromises when it comes to clean water

By David Gee When you are in the water, or on the water, recreating in any form, how much do you think about how clean that water is? Despite what I do for a living, how many invasive species articles I read and how many community water quality discussions I report on, I have to admit I kind of take ...

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Discover Boating earns major media mentions

Discover Boating was featured in Men’s Journal and subsequently on MSN.com as a result of the campaign’s earned media relations efforts to drive positive coverage of Discover Boating in national consumer lifestyle publications. The article, “Summer Getaways: The Best Boating Destinations in America,” highlights some of the top boating destinations across the country, and cites Discover Boating as an expert ...

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350 converge on D.C. for ABC 2019

My top takeaway from three days in our nation’s capital for the 2019 edition of the American Boating Congress? That every American, regardless of what it is they do for a living, should spend a day on Capitol Hill, meeting with lawmakers from their district, having their voices and opinions heard, and getting a glimpse into how Washington works. I ...

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NMMA calls for “Recreation Title” in Federal Infrastructure Package

NMMA recently urged the U.S. House Transportation and Infrastructure (T&I) Committee to consider the important role recreation plays in supporting the U.S. economy and incorporate solutions that address the needs of blue and green infrastructure. Those include reforming federal dredging prioritization, providing adequate boating and fishing facilities, more effectively combating aquatic invasive species, and improving broadband access. Those are all ...

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