Tag Archives: Navico

Brunswick continues to execute on its Next Wave Strategy

Brunswick continues to roll out Next Wave Strategy

During its 2021 Investor Day presentation in May, Brunswick Corporation unveiled the “Next Wave” of the company’s strategy highlighting the next phase of business evolution, products, technologies, unique experiences, and enterprise synergies. Brunswick has already begun to elevate the boating experience and appeal to an expanded demographic through execution of its ACES (autonomous, connected, electrification, shared access) strategy and other ...

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Brunswick to acquire Navico

Brunswick Corporation has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG), which includes the leading Parts & Accessories (P&A) brands in power management, digital control ...

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Navico names new PR manager

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national ...

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Navico initiates sustainable packaging program

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands recently announced its renewed focus on becoming a more sustainable company, dedicated to preserving the joy of being on the water for current and future generations.  The first step was a transition to feature 100% recyclable and sustainable packaging in new product offerings. Additionally, last month the company announced its first-ever appointment ...

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Navico appoints chief sustainability officer

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced the hiring of its first-ever chief sustainability officer this week as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Tara Norton joins Navico as chief sustainability officer from French multinational Engie Impact, where she worked with its corporate and ...

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Simrad partners with Gray FishTag Research on sustainability efforts

Simrad Yachting – a division of Navico – announced the continued sponsorship of Gray FishTag Research (GFR). This ongoing support includes a monetary donation, as well as marine electronics to auction as part of their fundraising efforts.  “This year, with boat shows like the Fort Lauderdale International Boat Show being cancelled, we decided to divert some of the resources we ...

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Navico named preferred supplier by UMMA Boat Building Group

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands announced today it has been named the preferred marine electronics supplier for the United Marine Manufacturers Association (UMMA) boat building group. The UMMA is an association of 61 independent boat-builders who, while operating autonomously, have joined together to enhance their collective ability to address important industry issues which effect their survival ...

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Navico makes sales leadership appointments

Navico logo

Navico – parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands – recently announced the appointment of Sean Hatherley to the top sales leadership role for the Americas, Senior Vice President of Sales.  Bringing more than 30 years of industry experience and a passion for boating and business development to his new role, Hatherley will oversee all retail, distribution, technical installer and ...

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Navico establishes new presence in key marine market

Navico opens new Florida office

Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands announced the opening of a new U.S. office in Fort Lauderdale, Florida. The new office allows Navico to enhance its presence in Florida and work more closely with resellers, dealers, boat builders, consumers and major shows. It will offer pre-sales guidance, post-sale support, extensive in-house recreational and commercial product technical training ...

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Simrad partners with Chaparral and Robalo

Simrad recently announced it has been selected as the exclusive marine electronics supplier for Chaparral/Robalo boats. For model year 2021, Simrad will be the only marine electronics option on all 27 Chaparral models and all 22 Robalo models. Simrad systems are now also standard fit on the Robalo R360 center console and the R317 dual-console boats, as well as on 10 Chaparral models: ...

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