Tag Archives: Navico

Brunswick creates Navico Group

Brunswick Corporation (NYSE: BC) has announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON Battery LLC.   The newly formed ...

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Navico joins Responsible Business Alliance

Navico, a division of Brunswick Corporation’s Advanced Systems Group (ASG), announced it has joined the Responsible Business Alliance (RBA) as a Supporter Member this month, becoming the first company focused on marine electronics to join the industry coalition dedicated to corporate social responsibility in global supply chains. “We are a strong believer in the vision and mission of the RBA, ...

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Navico announces major capacity expansion

Navico, a division of Brunswick Corporation’s Advanced Systems Group (ASG), and a global marine electronics company with brands including Lowrance, Simrad, B&G, and C-MAP brands, today announced the planned expansion of its Ensenada, Mexico facility which will be completed over the next 16-18 months. The additional space will be used to increase vertical integration and production capacity to deliver the ...

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Navico hires new territory managers

Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced the hiring of Jeff Marquard and Joe Pechie as territory managers in the Americas. “Jeff and Joe will be great assets to our team, and we are thrilled to welcome them aboard,” said Sean Hatherley, senior vice president of sales for the Americas at Navico.  “They both bring extensive experience ...

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Brunswick continues to execute on its Next Wave Strategy

Brunswick continues to roll out Next Wave Strategy

During its 2021 Investor Day presentation in May, Brunswick Corporation unveiled the “Next Wave” of the company’s strategy highlighting the next phase of business evolution, products, technologies, unique experiences, and enterprise synergies. Brunswick has already begun to elevate the boating experience and appeal to an expanded demographic through execution of its ACES (autonomous, connected, electrification, shared access) strategy and other ...

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Brunswick to acquire Navico

Brunswick Corporation has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG), which includes the leading Parts & Accessories (P&A) brands in power management, digital control ...

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Navico names new PR manager

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national ...

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Navico initiates sustainable packaging program

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands recently announced its renewed focus on becoming a more sustainable company, dedicated to preserving the joy of being on the water for current and future generations.  The first step was a transition to feature 100% recyclable and sustainable packaging in new product offerings. Additionally, last month the company announced its first-ever appointment ...

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Navico appoints chief sustainability officer

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced the hiring of its first-ever chief sustainability officer this week as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Tara Norton joins Navico as chief sustainability officer from French multinational Engie Impact, where she worked with its corporate and ...

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Simrad partners with Gray FishTag Research on sustainability efforts

Simrad Yachting – a division of Navico – announced the continued sponsorship of Gray FishTag Research (GFR). This ongoing support includes a monetary donation, as well as marine electronics to auction as part of their fundraising efforts.  “This year, with boat shows like the Fort Lauderdale International Boat Show being cancelled, we decided to divert some of the resources we ...

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