Marketing
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Blog Spotlight
How to create successful listings that generate sales
By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s…
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Top News
YESSSS announces joint CEO
YESSSS, a business and marketing consultancy firm in the marine industry, announced the appointment of Chris Baird as joint CEO…
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Blogs
How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Dealers
MarineMax recognized by the American Advertising Federation of Tampa Bay
MarineMax recently received recognition in the 2023 Tampa Bay American Advertising Awards which gives the highest accolades to the area’s…
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News
MMA announces 2022 Neptune Award winners
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, has announced this year’s winners…
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Blog Spotlight
Shifting marketing strategies for the year ahead
By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space…
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Columns
Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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Blog Spotlight
Solve your SEO troubles by answering your customers’ questions
By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three…
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News
Boat Trader kicks off summer campaign
Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share…
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Columns
How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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News
Marine Marketers of America announce 2022 leadership team
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of…
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Blog Spotlight
Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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Features
Marketing strategies for growth: Creating a competitive advantage with your marketing
By David Gee Do you make – and sell – boats, or family memory-making machines? Are you focused on turning…
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News
MMA names 2022 Neptune Award winners
Marine Marketers of America (MMA), the exclusive association for those engaged in marine industry marketing activities, today announced recipients of…
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December 2020/January 2021
2021 Best in Class: Best Marketing
Nautical VenturesFort Lauderdale, Fla. Traditional and ordinary are two words that could never be used to explain the marketing efforts…
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News
Priority One announces new look, tools and tech
Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine and RV dealers,…
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News
Rollick, Synchrony expand powersports partnership
Rollick Inc., a relationship marketing technology provider for Marine, Powersports, and RV dealers and manufacturers, announced an expanded partnership with…
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August/September 2021
A few random thoughts as fall approaches
By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back…
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Columns
Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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