Anthem Marine has been working on ballast issues in the process of trying to crack the code on curbing the transport of invasive species by watersports boats. Anthem’s V3 Ballast System features openings on the boat bottom permitting filling and draining in minutes. Without any valves or seals on the boat bottom vents, the ballast system fully drains and promotes ...
Read More »Tag Archives: Mark Overbye
Pontoons at play
By David Gee When Ambrose Weeres, a rural Minnesota farmer and grain mill owner strapped a plywood sheet to two columns of 55-gallon steel drums to create the first pontoon boat in 1951, the idea was a relatively simple one. “I worked on it and designed the tubes, then a raft, and kept going until I had a boat,” explained ...
Read More »Winners do quit. Here’s when.
By Mark Overbye Want to stock up on Virgin Cola? Gone. How about buying some Virgin Vodka? Also long gone. Care to purchase an automobile from Internet retailer Virgin Cars? Shuttered in 2005. Perhaps you want to book a flight on Virgin America Airlines? Can't do it. And you get the idea. Super entrepreneur Richard Branson has started over 100 companies. And he’s ...
Read More »Anthem Marine straddles pontoons and surf boats with new Karma 23
Anthem Marine announces the introduction of its new Karma 23, targeting water sports enthusiasts searching for the comfort of a pontoon combined with the performance of a surf boat. "We've built these boats with the latest technologies and best features to create something unique," said Anthem CEO Mark Overbye. "Despite a pandemic and uncertainties, we’re committed to helping people have ...
Read More »Start the new year off by being authentic
By Mark Overbye You’ve no doubt heard the saying, “Be authentic.” If you’re like most people, you contemplate it for a moment, shrug your shoulders and move on. But what is authenticity and how do you achieve it and why should we care about it? My wife likes help with certain cleaning rituals on weekends. The work goes faster while I listen to ...
Read More »Marketing strategies for growth: Anchors up or anchors down, which are you?
By Mark Overbye Setting speed, capacity and size records, the straight-deck bulk carrier Edward L. Ryerson plied the Great Lakes for over 50 years. At its completion, the steamer was 730 feet long, containing four cargo holds and reaching a service speed of 16.75 miles per hour. Its crew totaled 37, and it could accommodate eight additional guests, in lavish ...
Read More »My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on "burned my chicken on both sides." Not literally, but figuratively. I may or may not get over it. And here's what I am going to do about it. First, the backstory. Two travel vouchers worth $200 each expired one day before I got to use them. Incredulous, both a supervisor and then a ...
Read More »How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the letters are all on the top line? This isn’t a coincidence, it’s intentional. In 1873 E. Remington and Sons acquired the manufacturing rights to a new invention called the typewriter. As the story goes, Remington’s engineers altered the final keyboard to ...
Read More »Linda has a lesson for you
By Mark Overbye Have you ever received an email trying to sell you Linda Ronstadt music? Me neither. Do Linda Ronstadt ads follow you around the internet? Didn’t think so. How about being asked to subscribe to Linda Ronstadt’s website or online store? No again. While on a recent flight to attend a west coast dealer meeting, I watched a ...
Read More »Marketing strategies for growth: Here’s why Cortés burned his boats
By Mark Overbye If you are subject to a management team that identifies and potentially leans on having a Plan B, run away. They’re not committed and will be outrun and gunned by those competitors more devoted to their own success. They doubt. There are lots of stories about doubters, famous even, like Doubting Thomas. Doubt is the opposite of ...
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