Mark Overbye
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Manufacturers
Anthem Marine works on aquatic hitchhikers solution
Anthem Marine has been working on ballast issues in the process of trying to crack the code on curbing the…
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Features
Pontoons at play
By David Gee When Ambrose Weeres, a rural Minnesota farmer and grain mill owner strapped a plywood sheet to two…
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Blog Spotlight
Winners do quit. Here’s when.
By Mark Overbye Want to stock up on Virgin Cola? Gone. How about buying some Virgin Vodka? Also long gone. Care to…
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Manufacturers
Anthem Marine straddles pontoons and surf boats with new Karma 23
Anthem Marine announces the introduction of its new Karma 23, targeting water sports enthusiasts searching for the comfort of a…
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Blog Spotlight
Start the new year off by being authentic
By Mark Overbye You’ve no doubt heard the saying, “Be authentic.” If you’re like most people, you contemplate it for a…
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December 2020/January 2021
Marketing strategies for growth: Anchors up or anchors down, which are you?
By Mark Overbye Setting speed, capacity and size records, the straight-deck bulk carrier Edward L. Ryerson plied the Great Lakes…
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Blog Spotlight
My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on “burned my chicken on both sides.” Not literally, but figuratively. I…
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Blog Spotlight
How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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Blog Spotlight
Linda has a lesson for you
By Mark Overbye Have you ever received an email trying to sell you Linda Ronstadt music? Me neither. Do Linda…
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August/September 2020
Marketing strategies for growth: Here’s why Cortés burned his boats
By Mark Overbye If you are subject to a management team that identifies and potentially leans on having a Plan…
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Blog Spotlight
If you want sales success just do this one thing
By Mark Overbye We need a table, but not just any table, for our new boat brand soon to be…
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Columns
Overbye: Heckuva time to start a startup
By Mark Overbye The prophetic lyrics of Bruce Springsteen’s Promised Land ring true as we attempt to launch a new…
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Manufacturers
Anthem Marine creates boating industry hub for federal disaster assistance
Anthem Marine updated its website with a page dedicated to federal disaster assistance resources for the recreational boating industry. To…
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Blog Spotlight
The 4 P’s of business strategy are dead
By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got…
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