Marine Dealers
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News
World Cat Announces Three New Dealer Locations in Florida
World Cat Boats is expanding its Florida service network with the addition of three new Authorized Servicing Dealer locations in…
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Blogs
Wisconsin dealers exude enthusiasm for coming season
I had the privilege of visiting seven dealers in the state of Wisconsin last week: Nestegg Marine, Shipyard Marine, Gage…
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If you’ve got it, if you’ve done it, flaunt it
By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your…
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What we all can learn from a mouse
Everyone in line at Disney knew what the cost of the food was, but they still got in line and…
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Talking to prospects about SeeDealerCost.com
I’ve been having a lot of conversations with boat builders and dealers about SeeDealerCost.com these past few weeks. One conversation…
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News: SeeDealerCost site meets a consumer need, says Taylor
Dave Taylor, speaking on behalf of the just-launched site, says SeeDealerCost.com is designed to improve the consumer experience.
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Dealer Cost vs. Customer Service and Loyalty
In the end, it is not going to matter whether or not the consumer knows what a dealer pays for…
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New SBA rules: What does this mean for your boat dealership?
By Bill Thompson, Cardinal Points Network — Throughout the summer Congress bantered about the Small Business Jobs Act of 2010,…
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What’s In a Name? Maybe a Sale!
It may surprise you (or maybe not) that the vast majority of salespeople handling the calls never ask for the…
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Delays don’t mean you can ignore Red Flag Rule
Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will…
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Do your customers know who you are?
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the…
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Preparing for “Top 100 Season”
I had a dream a few nights ago that I was working a boat show for a dealer. It’s not…
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Why new boats were originally introduced in July
Before history gets rewritten, I wanted to offer a glimpse into why new boats were introduced in July rather than…
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The high cost of switching
For things that require mental effort what we are really doing is time slicing. We are "switching" our thoughts from…
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Making F&I profitable without an F&I manager
Jan Kelly, president, Kelly Enterprises – Many dealerships have downsized their personnel to the point of not having a dedicated…
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New model year intros: What time is the best time?
If you're a dealer whose brands delayed new model introductions last year, how did the switch work for you?
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Case File 2010: Burger vs. Burger
Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king…
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Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet…
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Another way to win over your customers
Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters…
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Investing where it counts
I was going about my normal boating news searches this morning when I stumbled across an article written by a…
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