By Mike Davin, online editor, Boating Industry — Last year, Brunswick was one of several companies that decided to push back the introduction of its new model year to give dealers more time to sell the previous year’s inventory. At the time, the company said it would allow dealers to liquidate inventory in the heart of selling season, prevent inventory from being devalued by new product, reduce the risk of retail lenders lowering available credit on existing inventory and alleviate customer confusion with new model year product during the selling season.
One year later, the company has announced that it will follow the same strategy for most of its 2011 models, thus confirming the move provided all the advantages it had hoped. Very likely other companies will follow suit.
In its announcement, Brunswick made reference to its “traditional change over period” but said it continues to believe the delayed introduction offers the most benefits for dealers and customers. The question now is: considering all the advantages, should September become the new “traditional change over period” or is this situation just a temporary measure to get through the downturn?
If you’re a dealer whose brands delayed new model introductions last year, how did the switch work for you? Is anything lost by moving new model introductions, or is it something that should have been done long ago? As always, feel free to comment below.