A fleet of social media influencers from all walks of life are helping Discover Boating encourage people to “Get On Board”–and on the water–this summer. The program, which kicked off in May, is driving interest and participation in boating among new, younger and more diverse audiences. To date, influencer partners have generated millions of interactions (likes, shares, comments, views and clicks) and impressions (the ...
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DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...
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The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. EPA increases ethanol requirement for 2017 The Environmental Protection Agency has increased the amount of renewable fuels that will be required in the nation’s fuel supply in 2017, ...
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Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...
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While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...
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The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. FLIBS plans improvements for 2016 Attendees and exhibitors at this fall’s Fort Lauderdale International Boat Show should see some improvements in display space, food and more, show organizers ...
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The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. You’ve got 8 seconds to get Millennials’ attention Trying to reach Millennials in your business? Time’s up. You’ve got about 8 seconds to do it, according to a ...
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The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Senate passes Sportsmen’s Act provisions as part of Energy Reform Bill Several important goals of the recreational fishing community have been passed as part of this year’s energy ...
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The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Monday on BoatingIndustry.com. 1. Federal boating bill would incentivize safety Two Florida members of the U.S. House of Representatives, Democrat Patrick Murphy and Republican Tom Rooney, have introduced legislation that would offer ...
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I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating Industry archives.) I’m revisiting the topic because Instagram has announced it ...
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