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Tag Archives: Evinrude

BRP acquires Alumacraft, creates new BRP Marine Group

Evinrude announced today that it is now a part of the newly established BRP Marine Group. Tracy Crocker, Senior Vice-President and General Manager of Evinrude since 2017, has been appointed President of the Group, effective immediately. Crocker will be responsible for the strategic direction and operations of the BRP Marine Group while maintaining his active role at Evinrude. Evinrude, an ...

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Evinrude adds four new boat building partners

Evinrude announced the continued expansion of its network by signing four new premium boat builders to its portfolio in the first quarter of fiscal 2019.   The list of acclaimed builders now supporting Evinrude includes Vexus Boats, Steiger Craft, Composite Research and Southport Boats. Each builder has signed agreements with Evinrude to supply its E-TEC outboard engines.   “We are continuously ...

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Outboard engines: More than meets the eye

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

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Repowering redux driven by outboard opportunity

Engine manufactures provide update on market segment Repowering represents a growing and evolving market segment. Eventually, in terms of operating hours, a simple engine tune-up will no longer restore lost power. That’s when the serious repowering discussions often begin. Repowering decisions are based on many factors, including cost, horsepower needs, fuel efficiency, emissions and more.  For many boat owners, repowering ...

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Evinrude donates engines to inspire young boaters

Evinrude recently announced a donation of two, 150 horsepower Evinrude E-TEC outboard engines to the Environmental Studies Center in Jensen Beach, Fla. The Environmental Studies Center (ESC), operated by the Martin County Public School System, offers students environmental education through hands-on field investigations. The E-TEC motors will power the River Scout, a 30-foot T-Craft that serves as a floating classroom ...

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BRP names new Evinrude leader

Bombardier Recreational Products Inc. has appointed Tracy Crocker to the position of senior vice-president and general manager, Evinrude following the retirement of his predecessor last month. "Tracy brings over 30 years of experience, 20 in senior executive roles, in several global companies, most recently in the powersports industry," said José Boisjoli, president and CEO. "He’s an accomplished strategist and team ...

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Evinrude unveils $5,999 iDock joystick piloting system

Evinrude has unveiled a new joystick piloting system for its E-TEC G2 engines that it believes will position the company to grow its market share both as an OEM and in the repower segment. With a MSRP of $5,999, the company’s new iDock joystick system comes to retail at less than half the cost of its nearest competitor. “Evinrude iDock ...

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Evinrude extends Run Fearless Sales event through July

BRP announced its eight-year, factory-backed extended service coverage on all Evinrude E-TEC and Evinrude E-TEC G2 engines has been extended through July 31. “Due to the success of the best offer in the industry and following intense requests from dealers and customers, we have extended our Run Fearless Sales Event through July,” said Olivier Pierini, Evinrude director of global marketing ...

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Evinrude supports Earth Day events

BRP, a world leader in powersports, announced the Evinrude brand took part in Milwaukee Riverkeeper’s 22nd Annual Spring River Cleanup on Saturday, April 22. Joining over 4,000 volunteers picking up trash along the Milwaukee River Basin, 31 Evinrude employees walked the beaches while seven Evinrude E-TEC powered boats with 24 additional volunteers picked up trash in previously inaccessible parts of ...

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Outboard engine sales continue to surge on the strength of constant innovation

The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances in outboard power. It’s impossible to walk through any consumer boat show these days and not be struck by the overwhelming prevalence of outboard engines. From lightweight portables to behemoth V8s, outboard engines continue to dominate sales figures not just ...

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