Evinrude
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Manufacturers
BRP exits outboard motor business
Canadian company BRP stunned the recreational boating industry with their announcement it will immediately stop making Evinrude outboards. “Our outboard…
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Feature
Onboard for outboards
By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive…
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Blog Spotlight
Q & A with Tracy Crocker, BRP Marine Group
By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker,…
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News
Evinrude launches new 150 HP power tiller
Evinrude recently announced the industry’s first 150 HP tiller controlled outboard, with integrated power steering assist and digital shift and…
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Feature
Evinrude, Mercury recognized for sustainability
Evinrude and Mercury Marine were both recently named Green Master campanies by the Wisconsin Sustainable Business Council (WSBC). Recognizing sustainable…
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Feature
Boating Industry names 2019 Top 100 Dealers
Boating Industry announced its 2019 Top 100 dealers at a black tie gala on Nov. 24 in Orlando. “From the…
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News
Boating Industry announces 2019 Top 100 Leadership Alliance
For 15 years, the Boating Industry Top 100 has recognized the best boat dealers in North America for their business…
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News
Evinrude unveils new mid-range outboards
By Adam Quandt In an industry segment that tends to be focused on pushing horsepower limits, BRP’s Evinrude has focused…
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News
BRP reports Q1 FY 2020 results
BRP Inc. reported its financial results for the three-month period ended April 30, 2019. All financial information is in Canadian…
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News
Boaterz n Bikerz of America wrap Hull of a Tour 5 event
A group of boating industry executives and their sponsored friends from eight states joined together for the fifth Boaterz n…
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News
Evinrude launches new Nautilus engine gauges
Evinrude announced the launch of a new addition to its line of color engine displays – the Nautilus 3.5-inch Color…
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Feature
Evinrude makes major donation to ABYC to combat technician shortage
Evinrude, the American Boat and Yacht Council (ABYC) and the National Marine Distributors Association (NMDA) announced today that Evinrude will…
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News
Evinrude to sponsor MLF Bass Pro Tour
Evinrude announced today that it has signed on as a sponsor of the new Major League Fishing (MLF) Bass Pro Tour…
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Features
Boating Industry names Mark Schwabero Mover and Shaker of the Year
TAMPA, Fla. – Mark Schwabero, Chairman and CEO Brunswick Corp., has been named the 2018 Boating Industry Mover & Shaker of the…
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Features
2018 Boating Industry Movers and Shakers
The 8th annual Movers & Shakers Awards recognize leaders who haven’t been afraid to take chances in rethinking the way…
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News
Evinrude E-Tec G2 engine data integrated into Navico chartplotters
Evinrude has partnered with Navico, the parent company of Lowrance, Simrad, and B&G to create an integrated experience for consumers…
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News
Lakeside Motor Sports opens new marine facility
Michigan’s Lakeside Motor Sports — a Boating Industry Top 100 dealer — recently unveiled its new 50,000-square-foot marine showroom and service facility,…
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News
Evinrude wins Wisconsin Business Friend of the Environment Award
Evinrude has received the ‘Business Friend of the Environment’ award presented by Wisconsin Manufacturers and Commerce, the state’s chamber of…
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News
Evinrude appoints new marketing, international business development vice president
Evinrude has announced the appointment of Nando Zucchi as vice president of marketing and international business development. In his role,…
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News
BRP acquires Alumacraft, creates new BRP Marine Group
Evinrude announced today that it is now a part of the newly established BRP Marine Group. Tracy Crocker, Senior Vice-President…
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