Tag Archives: Evinrude

BRP exits outboard motor business

Evinrude G2

Canadian company BRP stunned the recreational boating industry with their announcement it will immediately stop making Evinrude outboards. “Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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Q & A with Tracy Crocker, BRP Marine Group

By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker, president, BRP Marine Group, at the Miami International Boat Show. The following is an unedited transcript of that interview. Boating Industry: Retail sales for outboards increased for the eighth straight year in 2019, with unit sales reaching a 13-year high. ...

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Evinrude launches new 150 HP power tiller

Evinrude recently announced the industry’s first 150 HP tiller controlled outboard, with integrated power steering assist and digital shift and throttle, the E-TEC G2 Power Tiller. Designed with beginners to advanced anglers in mind, Evinrude says the new 150 HP Power Tiller is easy to use, even in the worst conditions.  “While the competition is focused on releasing larger and ...

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Evinrude, Mercury recognized for sustainability

Evinrude and Mercury Marine were both recently named Green Master campanies by the Wisconsin Sustainable Business Council (WSBC). Recognizing sustainable actions by businesses from across the state of Wisconsin, the Green Masters program works to identify businesses that have taken at least one action within each of the nine pillars of sustainability. Participants in the program receive recognition for their ...

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Boating Industry names 2019 Top 100 Dealers

Boating Industry announced its 2019 Top 100 dealers at a black tie gala on Nov. 24 in Orlando. “From the thousands of dealers in North America — and hundreds of nominations — these 100 dealers are the best of the best,” said Top 100 Program Director Jonathan Sweet. “This is the 15th year of recognizing the Top 100 and the ...

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Boating Industry announces 2019 Top 100 Leadership Alliance

For 15 years, the Boating Industry Top 100 has recognized the best boat dealers in North America for their business acumen, industry advocacy, customer service and overall success. Boating Industry is proud to announce the 2019 Top 100 Leadership Alliance – those companies whose support of the program makes the Top 100 possible. This year’s Leadership Alliance includes: Dealer Profit ...

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Evinrude unveils new mid-range outboards

By Adam Quandt In an industry segment that tends to be focused on pushing horsepower limits, BRP's Evinrude has focused on what BRP Marine Group president Tracy Crocker calls the heart of the outboard segment. Today, Evinrude officially unveiled three new outboards in its E-TEC G2 product line, bringing into the fold a 115 H.O., 140hp and 150hp models. "We ...

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BRP reports Q1 FY 2020 results

BRP Inc. reported its financial results for the three-month period ended April 30, 2019. All financial information is in Canadian dollars unless otherwise noted. “We have experienced strong retail momentum in North America and Europe with all our sectors trending positively, and we are very satisfied with our year-over-year revenue growth of 17%, even while operating in a dynamic environment. ...

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Boaterz n Bikerz of America wrap Hull of a Tour 5 event

A group of boating industry executives and their sponsored friends from eight states joined together for the fifth Boaterz n Bikerz of America: Hull of a Tour 5, “The Dragon’s Roar,” a weeklong epic adventure that celebrates the best of boating and motorcycling and the recreational outdoor lifestyle. Staged this year in the Smokey Mountains with base-camp at the Iron ...

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