Tag Archives: Ellen Bradley

Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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NMMA names new creative, media agency for Discover Boating

As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as part of the consumer-facing awareness work the association manages on behalf of the industry's Discover Boating initiative. "As a ...

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Discover Boating launches Ultimate Boat Show Insider Guide

With many boat shows on pause for 2021, Discover Boating is launching a content collection to help guide boaters in the year ahead. The new Ultimate Boat Show Insider Guide features a round-up of new boats and boating gear, tips and useful information all in one place, specifically created to inspire and educate new and dedicated boat buyers. Topics range from advice ...

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Dealer Week launches today

Dealer Week launches

More than 930 dealership personnel have registered for Dealer Week 2020, the Marine Retailers Association of the Americas’ annual conference and expo, which kicks off online today. “When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” explained Matt Gruhn, MRAA President. ...

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NMMA announces new hire, staff promotions

NMMA announced the hire of Alisdair Martin in the role of vice president of sales and strategy, as well as the promotions of John-Michael Donahue to vice president of North American public affairs and Kelly Kaylor to vice president of North American public relations and corporate communications. Their roles, with a focus on sales, public affairs and communications, are an ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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RBFF adds 2 new members to board of directors

The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating ...

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NMMA announces executive leadership team

The NMMA announced today a new executive leadership team as it reorganizes and builds the framework for NMMA’s strategic vision under NMMA president Frank Hugelmeyer. The five-person team reports directly to Hugelmeyer and ensures a strategic focus on the organization’s advocacy and market expansion priorities.  With more than 15 years successfully navigating NMMA through financial challenges and opportunities spanning show ...

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