Ellen Bradley
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Top News
NMMA, MRAA to host ‘Why and How of Discover Boating’ webinar next week
The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA) have announced they are hosting an industry…
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NMMA releases demographic research
In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat…
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Discover Boating sees increase in younger web traffic
In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and…
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NMMA hires new VP of business intelligence
NMMA recently welcomed Mildred Robinson as vice president of business intelligence. In this new role, Robinson will drive NMMA’s data,…
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NMMA: New powerboat sales normalizing
The NMMA reports new powerboat sales through Q1 2022 are showing signs of normalizing following two years of historic growth. In the…
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Discover Boating launches ‘See You Out Here’ campaign
Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), launched this month its new campaign, ‘See…
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Dealers
Industry webinar offers new study insights
The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) recently shared…
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Discover Boating launches new video series
Discover Boating is launching a new digital video series, ‘Boating Basics: Pro Tips,’ powered by Progressive®, on its YouTube channel…
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NMMA names new VP of marketing
NMMA announced the hire of Kevin M. Williams as vice president of marketing. In this new role created in support…
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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign
A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public…
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