Tag Archives: Ellen Bradley

In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the overall cultural and demographic shifts ...

In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), saw its site traffic surge, reaching more than 5 million unique visitors for the first time in the brand’s history. And, while the industry is seeing a normalizing of new boat sales through Q1 2022 ...

NMMA recently welcomed Mildred Robinson as vice president of business intelligence. In this new role, Robinson will drive NMMA’s data, analytics and insights department to enhance and expand research critical to the success of the recreational boating industry. Robinson reports to Ellen Bradley, senior vice president of marketing and communications and chief brand officer. “We are thrilled to welcome Mildred ...

The NMMA reports new powerboat sales through Q1 2022 are showing signs of normalizing following two years of historic growth. In the first quarter, new powerboat retail sales totaled 54,000 units, down 20% compared to Q1 2021, while continuing to surpass pre-pandemic levels, up 20% from Q1 2019’s 45,000 units.  “Not surprisingly, we’re seeing sales begin to stabilize following extraordinary growth in ...

Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), launched this month its new campaign, ‘See You Out Here’ across the U.S. and Canada. The campaign invites boaters of all backgrounds to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as ...

The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) recently shared findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges associated with boat shopping and ownership experiences.Left Brain Marketing ...

Discover Boating is launching a new digital video series, ‘Boating Basics: Pro Tips,’ powered by Progressive®, on its YouTube channel to engage and educate boaters. The first video debut, “Preparing for a Day on the Water,” features a pre-departure boating checklist all boaters should have every time they pull off the dock. This critical checklist includes U.S. Coast Guard required ...

NMMA announced the hire of Kevin M. Williams as vice president of marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry’s Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all of NMMA’s paid media, digital marketing, ...

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as part of the consumer-facing awareness work the association manages on behalf of the industry’s Discover Boating initiative. “As a ...