Tag Archives: Ellen Bradley

Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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RBFF adds 2 new members to board of directors

The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating ...

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NMMA announces executive leadership team

The NMMA announced today a new executive leadership team as it reorganizes and builds the framework for NMMA’s strategic vision under NMMA president Frank Hugelmeyer. The five-person team reports directly to Hugelmeyer and ensures a strategic focus on the organization’s advocacy and market expansion priorities.  With more than 15 years successfully navigating NMMA through financial challenges and opportunities spanning show ...

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