digital marketing
-
Blogs
New Facebook features help businesses track ad campaigns across locations
If Facebook is a part of your digital marketing strategy, you may want to take note of the latest update.…
Read More » -
Blogs
Three out of four adults have changed online behaviors due to cybercrime
After several high-profile data breaches in the past few years, cybercrime is an issue businesses are taking seriously and, it turns…
Read More » -
Blogs
Amazon files lawsuit against users selling fake reviews
The Internet has been described as the new “word of mouth,” particularly with the advent of online reviews. You can…
Read More » -
Blogs
Inspired Instagram users more likely to engage in products than other mobile users
More and more marine industry brands are developing a presence on Instagram recently, and understandably so: According to GlobalWebIndex, Instagram…
Read More » -
Blogs
Snapchat users view four billion videos a day
As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when…
Read More » -
Features
Why inbound marketing for the boating industry is more significant than ever
The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made…
Read More » -
Features
Investment in digital media sparks rewards
When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they…
Read More » -
Three simple guidelines to boost your image optimization
As impressed as I am with Google and all they do, did you know search engines are blind? They are…
Read More » -
Top Stories
Weekly 5: Florida leads nation in boating fatalities
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
Read More » -
Blogs
What to post and not post online
In our March issue, we will offer readers five dos and three don’t’s to online marketing. However, I wanted to…
Read More » -
Digital Marketing Master Series returns for second year
MINNEAPOLIS — The Marine Retailers Association of the Americas and ARI Network Services, Inc. (ARI) have extended their partnership for…
Read More » -
Does Facebook still work for marketing?
Can you still generate organic reach for your company on Facebook? That’s the big question lately as the social media…
Read More »