Digital Marketing Master Series returns for second year

MINNEAPOLIS — The Marine Retailers Association of the Americas and ARI Network Services, Inc. (ARI) have extended their partnership for a second consecutive year to offer MRAA members eight more complimentary, educational webinars on digital marketing throughout 2015.

The Digital Marketing Master Series is designed to deliver a clear ROI for MRAA members’ digital marketing efforts and demystify today’s technology tools to help marine retailers sell more boats. MRAA’s retail members have exclusive access to these interactive educational opportunities.

“ARI is thrilled to provide this valuable resource to MRAA members for a second year,” says Bob McCann, ARI director of education. “The Digital Marketing Master Series gives MRAA’s dealer members the tools and knowledge they need to maximize the impact of their digital marketing initiatives to drive more sales online and in-store.”

In 2014, MRAA and ARI produced a series of eight educational webinars aimed at helping dealers develop best practices to implement at their respective places of business. Topics ranged from ways to increase boat show sales and maximize post-sale profits, to improving search engine optimization, setting an effective marketing strategy and nurturing lead management.

ARI and MRAA have agreed to produce eight more webinars in 2015. The first installment in the 2015 Digital Marketing Master Series was held January 28. “Ask the Digital Marine Marketing Experts” gave attendees the opportunity to participate in a Q&A-type session with a panel of experts and leading dealers. Webinar attendees were asked to submit questions about their digital marketing challenges to panelists in advance, and during the webinar panelists shared insight into how dealers can engage with customers and prospects across all of their online channels to drive more traffic online and in-store.

Plans are underway to offer three more Q&A sessions this year.

“The ‘Ask the Expert’ format of January’s webinar contributed to one of our best episodes yet,” says Liz Walz, MRAA vice president. “We had great participation from dealers and attendees seemed to get real value out of being able to pick the brains of the industry’s leading marketing experts.”

The next webinar in the Digital Marketing Master Series,“Selling on eBay and Craigslist,” will be held Wednesday, February 25 at 11:30 a.m. EST. MRAA and ARI’s Phil Stepp will help dealers learn how and why they should take advantage of listing new and used boats and engines on third-party listing services.

Access to the Digital Marketing Master Series webinars is an exclusive benefit of MRAA membership and is free for all MRAA retail members. Access to webinar registration and previously recorded sessions are available on Members will be required to log in with their username and password.

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or

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