digital marketing
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Manufacturers
Sunseeker to unveil new models in virtual premiere
Sunseeker International has announced it will premiere five new models during a virtual global premiere. Sunseeker will present each of…
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Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
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News
Level 5 launches online boat show platform
With in-person boat shows cancelled across North America and dealers searching for ways to generate leads in prime boat sales…
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Columns
Let’s get digital!
By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years…
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Blog Spotlight
Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
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Manufacturers
MasterCraft launches digital boat show experience
MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic…
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Manufacturers
Tige launches virtual experience
Tige Boats, Inc. recently launched the next-gen and first of its kind Virtual Experience, bringing together boaters worldwide to engage…
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Manufacturers
Godfrey Marine announces virtual showcase event
Godfrey Marine, manufacturer of Godfrey pontoons, and Hurricane deck-boats announced plans to showcase the latest introductions for both brands in…
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Dealers
Galati Yacht Sales unveils new online shopping portal
Galati Yacht Sales (GYS) recently announced Yacht Shopper, a new, convenient way for customers to shop online for a yacht.…
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Blog Spotlight
Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
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Blog Spotlight
Focus on your SEO strategy to sell incoming inventory
By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down,…
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Blog Spotlight
Increase your ROI by optimizing your online showroom
By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you…
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Columns
Winning with YouTube video ads: What you need to know
By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the…
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Feature
Marketing strategies for growth: Changes to Google making an impact
By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are…
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News
COVID-19 marketing webinar for dealers
These are hard times for businesses across the globe. Local government is forcing some to stop operating, while others are…
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News
MarineMax launches new app
MarineMax recently announced the rollout of a new boating app in advance of the Miami International Boat Show and Miami Yacht Show. “The boating industry…
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Columns
The power of Facebook Live
By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live…
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Blog Spotlight
Kick off the new year with an end-to-end digital marketing strategy
By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution…
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Columns
Three keys to sales success in your dealership
By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is…
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Blog Spotlight
Show customers you care — digitally!
By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your…
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