Tag Archives: dealership experience

On the water: The dealership experience

During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the water with a new 2021 RXP-X and GTI SE 170 to a create a new, informative and immersive level of content for personal watercraft riders, both new and veteran. Thank you for joining us on this new journey! ...

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MRAA launches customer experience education series

Operation Keep Your Customers Boating

With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help dealership teams deliver world-class customer experiences. MRAA’s “Operation: Keep Your Customers ...

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