Tag Archives: data

Digital Lead Performance (DLP), a young technology company known for its speed in converting digital sales leads into appointments, has announced a partnership with CDK Global for data exchange and API Integrations with Eleads. “For DLP to capture the attention of a leading international technology company such as CDK Global, it speaks loudly to our reputation in the powersports industry ...

The Marine Retailers Association of the Americas (MRAA), in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly. The genesis of the study came out of a summer 2021 ...

The International Council of Marine Industry Associations (ICOMIA) has released the latest edition of its Recreational Boating Industry Statistics Book. The 2020 Statistics Book provides, in one useful reference document, global data, as well as comprehensive national reports on the industry’s largest market countries, global summaries of key product segments from 22 countries, export/import data for international trade in boats from 41 countries, marine ...

Rollick has released the results from their recent survey of over 2,000 boat owners across 16 boat and engine manufacturers, which uncovers the roots of owner satisfaction and the probability of repurchase over time. The complete results will be revealed in Rollick’s webinar on February 27, 2020: “OEM – Dealer – Consumer: How to Make the Love Last in the Marine Industry.” ...

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...