Tag Archives: data

MRAA, VRZ release service department study results

The Marine Retailers Association of the Americas (MRAA), in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly. The genesis of the study came out of a summer 2021 ...

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ICOMIA releases 2020 statistics book

The International Council of Marine Industry Associations (ICOMIA) has released the latest edition of its Recreational Boating Industry Statistics Book. The 2020 Statistics Book provides, in one useful reference document, global data, as well as comprehensive national reports on the industry’s largest market countries, global summaries of key product segments from 22 countries, export/import data for international trade in boats from 41 countries, marine ...

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Rollick releases study results on consumer satisfaction, hosts webinar

Rollick has released the results from their recent survey of over 2,000 boat owners across 16 boat and engine manufacturers, which uncovers the roots of owner satisfaction and the probability of repurchase over time. The complete results will be revealed in Rollick’s webinar on February 27, 2020: “OEM - Dealer - Consumer: How to Make the Love Last in the Marine Industry.” ...

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Using data to improve your sales and marketing

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...

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