customer service
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Blogs
How to inspire customer loyalty
While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access…
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Features
Clark Marine: Detailed delivery helps educate customers
Any Top 100 dealer knows that you don’t just sell a boat to a customer, hand them the keys and…
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Blogs
Always remember to ask for the sale
Recently my car required an oil change. Since I bought my pre-owned car from a dealership that carries a different…
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Top 100 boat dealers share CSI and customer service strategies
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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Blogs
Are a few dollars worth customer satisfaction and loyalty?
There’s no hiding that I am a diehard Minnesota Vikings fan. So it was no surprise when my Secret Santa/sister-in-law…
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April 2016
Customer service that creates raving fans
Nobody wants unhappy customers. At the very base of any business, we’re looking for happy customers. But there’s a big…
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Blogs
Smile – your best store makeover
I am often asked what the best practices are regarding in-store merchandising. That always drives me a bit crazy because…
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NMMA announces Marine Industry Customer Satisfaction Index Awards
LOUISVILLE, Ky. — The National Marine Manufacturers Association (NMMA) today announced 45 recipients of the 2014/2015 Marine Industry Customer Satisfaction…
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Monterey Boats awards top CSI dealers for 2015 model year
WILLISTON, Fla. – Monterey Boats is proud to announce the top ten Monterey CSI dealers for 2015. These dealers earned…
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Blogs
Don’t get left in the dust of transportation evolution
Last week, Uber launched its UberBoat service in Istanbul. Passengers can now hail an UberBoat to take them across the…
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Blogs
Engage in Independence Day excitement
As I have counted down the days to Independence Day, I have daydreamed about all of the activities I will…
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Blogs
Fit boating into Millennials’ financial framework
In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul…
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Blogs
Value-based companies attract younger buyers
Courting younger buyers is certainly not easy, but one way marine businesses may be able to attract them is to highlight…
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Blogs
Top 100 dealers are committed to customers
Over the past week, I was fortunate to visit three of our Top 100 dealers for the first time: Wayzata…
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Features
From the archives: Improving service, 50 years later
For this From the Archives, we’re taking a ride in the WABAC machine to April 1965, where it appears the…
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Blogs
Are your new boaters ready for spring?
Those of you in snowy states are probably cheering the recent temperature increases as much as I am. I don’t…
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NMMA adding jet boat category to CSI program
The National Marine Manufacturer Association’s Customer Satisfaction Index program will grow to 14 categories, starting with the 2014-15 program year…
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Blogs
“Hi Brian”
This weekend I purchased my first “new” car, by which I mean new to me. I am a millennial, after…
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Blogs
Accountability goes farther
While shopping for furniture with my mom last Saturday, we decided to stop at a new restaurant in the area,…
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Brianna Liestman
Building brand loyalty
I am part of a group on Facebook that caters to my three nearest suburbs as an online garage sale:…
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