Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world (Boat Trader, YachtWorld, boats.com, Cosas De Barcos, iNautia and Annonces du Bateau), announced it has acquired the leading boating marketplaces in the Netherlands, Botentekoop.nl, Boten.nl and Botenbank.nl, from Arimpex Media Solutions. Adding the leading Dutch boating marketplaces to their growing portfolio of international sales platforms strengthens Boats Group with increased consumer engagement throughout Western Europe and ...
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Boats Group launches new online shopping platform
Boats Group has announced the launch of its redesigned boat shopping platform. The new boats.com reflects a reimagined shopping experience, while addressing one of the industry’s biggest challenges: Keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. “Our mission is to leverage technology to deliver a world-class shopping experience and leading value to our industry partners, so ...
Read More »Boats Group launches new BoatWizard mobile app
Boats Group, a global classifieds marketplace and marketing software solutions provider to marine brokers and dealers, announced the launch of its new and improved BoatWizard mobile app. The app is exclusive to brokers and dealers in the recreational boating space, designed to make it easier to access and manage inventory across the YachtWorld, Boat Trader, and boats.com platforms in real ...
Read More »New Boats Group study evaluates lead conversion, sales trends
Boats Group has announced the findings from an in-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. One of the key factors revealed by the new analysis is the continuing rise of new boat sales, giving valuable insight into consumer trends across the boating industry as a whole. InfoLink Technologies, Inc. conducted ...
Read More »Boat Trader, Boats.com offer complimentary one-on-one website consultations at MDCE
Boat Trader and boats.com announced they will be offering dealers one-on-one website tutorials at this year’s Marine Dealer & Conference Expo (MDCE) taking place in Orlando Dec. 5-8. MDCE is co-produced in partnership with Boating Industry and the Marine Retailers Association of the Americas. Their team will offer demos showing how they can help customers create a website that will ...
Read More »boats.com launches Secure Payments
Last week, boats.com announced the launch of boats.com Secure Payments powered by FundsFlo. The platform, developed in partnership with FundsFlo specifically for the marine industry, was created to offer buyers and private sellers a seamless and secure online solution for processing large transactions. The industry-first technology brings transparency to transactions by letting private sellers know that the buyer is verified ...
Read More »YachtWorld, Boat Trader and Boats.com launch new Connections reporting
Dominion Marine Media brands YachtWorld, Boat Trader and boats.com announced the launch of Connections reporting, an online performance tracking tool which offers boat brokers, dealers and manufacturers insight into all of the ways consumers interact with their inventory before making a purchase. Customers now have visibility into buying behavior by tracking consumer activities such as social shares, email shares, website ...
Read More »boats.com celebrates YouTube milestones
boats.com, a division of Dominion Marine Media (DMM), has achieved two major milestones on its dedicated boats.com YouTube channel in recent weeks. More than 5 million video views have been delivered, and more than 10,000 subscribers have joined since the 2009 launch of the channel. With boats.com emerging as a leader among the many sources of online content boating enthusiasts ...
Read More »boats.com, Ram Trucks partner on educational videos
boats.com, a division of Dominion Marine Media, and Ram Trucks are developing a series of educational videos for the marine leisure community. The first video in the series (below) offers safety tips for trailering a boat and has seen rapid, wide-spread engagement amongst the boat owning community. Available to view across YouTube and Facebook, the video generated over 10,000 and ...
Read More »Boats.com announces three-year sponsorship agreement with Yachting Journalists’ Association
boats.com has announced a three-year sponsorship deal with The Yachting Journalists’ Association (YJA) for its prestigious Yachtsman of the Year awards. boats.com will work very closely with the YJA on all aspects of the event for the next three years to deliver the boats.com YJA Yachtsman of the Year Award and the boats.com Young Sailor of the Year Award. These ...
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