boats.com, a division of Dominion Marine Media, and Ram Trucks are developing a series of educational videos for the marine leisure community.
The first video in the series (below) offers safety tips for trailering a boat and has seen rapid, wide-spread engagement amongst the boat owning community. Available to view across YouTube and Facebook, the video generated over 10,000 and 20,000 views respectively in less than two weeks – with the traffic driven by boats.com.
In total, a series of six educational videos will be produced by boats.com in partnership with Ram to target boat owners - providing best practice and advice on towing a boat. The Ram 1500 Outdoorsman trucks are an integral part of the videos, highlighting the vehicle’s exceptional performance in towing boats safely and efficiently.
Commenting on the initiative, Katie Jackson, brand manager at boats.com said: “Our partnership with Ram Trucks is an excellent example of how we can work with our customers to provide a unique and innovative route to market – whist providing information of real interest and value to our marine communities. It is a win-win for our customers and users.
“Ram Trucks is well known in the automobile sector, so our objective was to raise its profile in the marine market and specifically target boat owners. The solution we developed provided a new channel for Ram to engage with this audience. We are unique in being able to offer customers the scale and reach of boats.com to drive traffic and engagement.”
The “Tips for Boat Towing” video series will also cover:
- Tips and Tricks for Launching and Retrieving
- Towing in Mountainous Terrain - Hills Make it Harder
- What to Look for in a Tow Vehicle
- How to Tow Hunting Boats
- How to Back a Boat Trailer Like a Pro