Manufacturers

Freedom Boat Club launches new global website

Freedom Boat Club logo

Freedom Boat Club announced the launch of its newly designed website. The new comprehensive website launch comes amid record numbers of website visitors flocking to FreedomBoatClub.com. Year to date website traffic is up almost 50% from a year ago. A good portion of the website traffic in 2020 is coming from mobile devices, which was a key initiative for building ...

Read More »

Volvo Penta names new president

Volvo Penta recently appointed Heléne Mellquist as president of Volvo Penta. Mellquist will replace Björn Ingemanson who recently announced his retirement. Mellquist currently holds the position as President for the European Division at Volvo Trucks. Her career at the Volvo Group began in 1988 and she has held many senior positions at the company. She has also held the position ...

Read More »

Ocean Marketing celebrates 50 years

Manufacturers representative firm Ocean Marketing is celebrating 50 years of service this year. Founded in Boxford, Mass. in 1970, today Ocean is headquartered in Guilford, Conn. and represents many of the marine industry’s leading equipment and accessories manufacturers up and down the east coast of the US, some for more than 35 years. Ocean president and CEO John Thommen acquired ...

Read More »

Regulator adds Fusion to Garmin partnership

Garmin International, Inc. announced that Regulator Marine has selected Fusion to be its premier entertainment supplier to outfit its full line of offshore sportfishing center console boats beginning model year 2021. Regulator announced to its dealers last week that both Garmin electronics, and stereos, speakers and amplifiers from Fusion, a Garmin brand, will now be standard equipment on all Regulator ...

Read More »

Mercury Racing releases new 300-HP CNC cleaver prop

Mercury Racing

The new Mercury Racing 300hp five‑blade CNC cleaver propellers are designed expressly to maximize the performance of 300hp outboards. This new surface‑piercing propeller features a blade profile that delivers stronger acceleration and more top‑end speed than the Mercury Racing 400hp CNC Cleaver prop when run on the Mercury Racing 300R outboard as well as the legacy Mercury Racing 300XS and ...

Read More »

Chris Bernauer named president, Harris Pontoons

Chris Bernauer Harris Pontoons

Harris Pontoons, a division of Brunswick Corporation, has named Chris Bernauer as president, effective immediately. Bernauer joins Brunswick from Harley-Davidson where he held a variety of leadership positions. Most recently, he has been the GM of Global Sales Operations & Dealer Development and prior to that, he was the GM of Customer Service and Operations. He also held senior positions ...

Read More »

ePropulsion 3HP electric outboard now available in the U.S.

ePropulsion announced the Spirit 1.0 Plus electric outboard motor is now available in the United States from its national distributors Mack Boring (East Coast) and Four Seas (West Coast). The Spirit 1.0 Plus system provides lightweight, efficient, simple-to-use, quiet propulsion that is vibration, emission and exhaust free. Providing enough power to easily match a 3-hp four-stroke gasoline outboard motor, the ...

Read More »

Highfield Boats partners with Pure Watercraft to launch electric RIB line

Highfield Boats electric RIB

Highfield Boats, manufacturer of aluminum-hull rigid inflatable boats (RIBs), has announced a strategic partnership with Pure Watercraft, makers of the Pure Outboard complete electric marine propulsion system. The two companies have collaborated on the design of the new, environmentally friendly Pure Watercraft by Highfield series of all-electric-powered RIBS. We are excited to partner with such an innovative company and to ...

Read More »

BRP exits outboard motor business

Evinrude G2

Canadian company BRP stunned the recreational boating industry with their announcement it will immediately stop making Evinrude outboards. “Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José ...

Read More »

MIASF, Informa release FLIBS economic impact results

Following the 60th Annual Fort Lauderdale International Boat Show (FLIBS), held October 30th through November 3rd, 2019, Thomas J. Murray and Associates, Inc. conducted a study on the economic impact of the world’s largest in-water boat show. The Marine Industries Association of South Florida (MIASF), owners of the show, and Informa Markets U.S. Boat Shows, producers of the show, released ...

Read More »