Mercury introduces its next‑generation Digital Throttle & Shift system

Mercury Marine next-gen DTS

Mercury Marine introduced the next generation of its Digital Throttle & Shift (DTS) system with integrated, intuitive and intelligent technology. The Next Gen DTS sytem comes with all the best attributes of the successful DTS system that Mercury launched in 2004, including smooth and ultra‑responsive throttle performance with zero hesitation and full integration with SmartCraft digital technologies. Representing a major ...

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Mercury Marine unveils V12 600hp outboard

Mercury Marine, today introduced the new 7.6-liter V12 600hp Verado outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry-first features for a wide variety of applications. Boating Industry was invited to an exclusive event for marine media early this week at Mercury's famous Lake X ...

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Navico appoints chief sustainability officer

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced the hiring of its first-ever chief sustainability officer this week as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Tara Norton joins Navico as chief sustainability officer from French multinational Engie Impact, where she worked with its corporate and ...

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MasterCraft reports best Q2 in company history

MasterCraft logo

MasterCraft Boat Holdings, Inc. recently announced financial results for its fiscal 2021 second quarter ended January 3, 2021. Fred Brightbill, chief executive officer and chairman, commented, “MasterCraft once again delivered financial and operational performance that exceeded expectations, highlighted by our second consecutive quarter of record profits. This performance was a direct result of our team members’ consistent execution on our ...

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Brunswick ranked in Top 10 of Forbes America’s Best Large Employers

Brunswick Corporation has been named by Forbes to the 2021 list of America’s Best Large Employers. From the thousands of companies that were considered for this honor, only 500 made the final list. Brunswick is ranked No. 10 overall and number one in the Manufacturing category. “We are honored to be named to the list of America’s Best Large Employers,” said Brenna Preisser, ...

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Yamaha, B.A.S.S. sign multi-year sponsorship agreement

Yamaha and B.A.S.S. signed a new agreement that not only continues, but also expands Yamaha’s sponsorship of Bassmaster events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing. “B.A.S.S. continues to elevate and grow competitive fishing. The organization is at the top of the game, and we’re confident in their abilities to take the ...

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Malibu Boats posts net sales and gross profit increases

Malibu Boats, Inc. announced its financial results for the second quarter ended December 31, 2020. Fiscal Second Quarter 2021 Highlights Compared to Fiscal Second Quarter 2020: Net sales increased 8.6% to $195.6 millionUnit volume declined 3.4%Gross profit increased 24.1% to $49.5 millionNet income increased 25.8% to $22.1 millionAdjusted EBITDA increased 27.5% to $39.1 millionAdjusted fully distributed net income per share increased 31.2% ...

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Boating Industry makes final call for 2021 40 Under 40 nominations

Now in its fifth year, Boating Industry’s 40 Under 40 program will return in early 2021. However, there are just a few days left to submit nominations for the 2021 program. The editorial staff at Boating Industry is now accepting nominations for its 40 Under 40 program, which highlights the best young leaders across all segments of the marine industry. Each year, Boating Industry receives ...

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Suzuki chooses Tampa for U.S. HQ

Suzuki logo

Suzuki Motor of America, Inc. has announced it has chosen Tampa as the corporate headquarters location of its new company, Suzuki Marine USA, LLC. The new company will be located at 13521 Prestige Place and plans to create numerous jobs over the next several years. Operations for Suzuki Marine USA, LLC are set to begin April 1, 2021. The new ...

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Yamaha highlights 2020 advocacy work

Yamaha Marine, along with trade and conservation organizations, worked last year during the 116th Congress to ensure the conservation of U.S. waterways, promote responsible angler practices and increase access to federal land and waterways. The legislation signed into law in 2020 and early 2021 is the result of efforts from many entities promoting conservation and sustainability while achieving access for fishing ...

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