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Regal & Nautique of Orlando: Hometown focus with a big impact

In a state full of boat dealers as far as the eye can see, Regal & Nautique of Orlando continuously strives to lead the pack. Regal & Nautique of Orlando’s sole location resides just off of Florida’s well-traveled Interstate 4 in Orlando. The dealership’s 6,000-square foot facility located in the center of the property features a reception and sales office, ...

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How to harness the power of online video

When was the last time you watched a video online? Based on recent stats, the answer is likely within the last 24 hours. Over 500 million hours of video is watched on YouTube every day, with another 100 million hours on Facebook.   So, how can you turn those views into revenue for your boat business.  A client of mine ...

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Your role in your employee’s happiness

It's long been clear the importance a supervisor plays in employee’s happiness. A bad one will drive good employees away and a good one will keep people happy. It’s more important than salary or almost any other factor in keeping your best workers. A new study from the National Bureau of Economic Research underscores the outsized role that a supervisor ...

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At the helm: Industry needs more lapsed boater research

Boating industry researchers continue to shed new light on the importance of tracking lapsed boaters as a potential return-to-market segment.  During the Second Annual Grow Boating Marketing Summit presentation at this year’s International BoatBuilders’ Exhibition & Conference, Jack Ellis, managing director at Info-Link Technologies, Inc., estimated there are 5 million to 10 million lapsed boaters, individuals who have previously owned ...

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MarineMax Houston gets involved at NASA

After being presented with a special project with NASA, the MarineMax Houston service team couldn’t help but accept the challenge. “It was an incredible experience being able to work on such a unique project. It’s not every day that we get to support NASA!” said Billy Foulkes, MarineMax Houston Service Advisor.  The MarineMax Houston Service team recently had the opportunity ...

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Marine industry members team up for Hurricane Michael relief

In the wake of the category 4 Hurricane Michael, the marine industry is banding together to support those affected by the deadly storm. Cities along the Florida Panhandle were among those hit the hardest as the storm made landfall in early October. From heavy rain and high winds to the following storm surges, Michael caused mass destruction to the area. ...

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September powerboat sales increase by almost 4 percent

Boat sales increased by almost 4 percent in September, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). Boat ...

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Winnebago provides Chris-Craft update during earnings call

Corporate executives from Winnebago Industries included a quick update on Chris-Craft during the company’s fourth quarter and fiscal year 2018 conference call. FY 2018 was a tremendous step forward for Winnebago Industries in all aspects - strategically, financially, and culturally, stated President and CEO Michael Happe. "We made strong strides in the journey to transform ourselves into a premier, outdoor ...

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Millennial buyers grow as a concern

Diversity still lags as industry issue The industry has continued concern about its potential success in capturing a larger share of younger buyers as a new market segment as opposed to increasing its number of non-white buyers, according to the latest Boating Industry reader survey. We surveyed print and digital products readers in August to find out more about their ...

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Interior suppliers deliver innovation

Market strategies serve boat building clients Interior suppliers are refining their efforts to push new products and serve boat builders throughout the industry.  Boating Industry recently visited with suppliers to learn how they are delivering innovative materials and honing their market strategies for serving boat builders. “We did a really good job this year of staying with our core customers, ...

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