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Blog Spotlight

A simple “Thank You” can make you a better leader

Remember the last time a client, boss or co-worker gave you a hand-written thank-you note to tell you you’re doing a good job? Maybe someone at work surprised you with flowers, an unexpected gift or a bonus. Has a vendor ever slipped you a gift card for a fancy coffee treat to show appreciation for your loyalty? It feels good. ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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No compromises when it comes to clean water

By David Gee When you are in the water, or on the water, recreating in any form, how much do you think about how clean that water is? Despite what I do for a living, how many invasive species articles I read and how many community water quality discussions I report on, I have to admit I kind of take ...

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The future is bright

By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth creating machines. Division of labor increases productivity and trade encourages innovation, both of which lead to breakthroughs that keep increasing the wealth, health, lifespan and happiness of the world community. Human freedom, prosperity, standards of living, health, comfort, and lifespans ...

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Don’t write off the millennial (or any) shopper

As a preface to this blog post, I'm currently in the market for a PWC. I know, it's not necessarily a boat, but hey, I'm on a budget — and a limited tow rating with my current vehicle. I also happen to be a millennial, which shouldn’t have anything to do with anything. But apparently it does. At least at ...

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Optimize your site for voice search

By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership website to be featured in voice search results. It is estimated that 65% of people ages 25-49 speak to their voice-enabled devices at least once per day* - these include smartphones, smart watches, Amazon Alexa, Google Assistant, and more. According ...

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White House visit, environment, and boating!

Yesterday I was honored to be back at the White House, this time with a few others from our industry, to hear President Trump and several cabinet secretaries share what they have been doing related to protecting the environment. It is always an honor to be invited to the White House and, while many believe the Administration should be doing ...

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Blue Mind — Making life better!

If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life Better” seriously. Often people view our company through the lens of the philanthropy and global service work that we are known for, but, while we like to make life better in those ways, we also work hard to ensure that ...

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Sell more this summer with SEM

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

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