Blog Spotlight
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Why marine sales stall and how to fix it
In today’s competitive market, dealers don’t need higher lead volume; they need manufacturers to share accountability for sales.
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How marine dealers can use AI to drive sales and loyalty
AI isn’t about replacing the human touch; it’s about enhancing it. Dealers who adopt AI will serve better, sell smarter…
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Consultant Corner: Selling strategies in a softening market
Learn how to shift your strategy to engineer momentum when demand softens, financing hurdles rise and buyers get cold feet.
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Be memorable for effective networking
Networking is awkward. The sticky name tags that never stick right. Swapping digital business cards. I don’t love any of…
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How to become an unshakable champion amidst an uncertain market
A recent conversation with a floorplan company insider revealed that, while dealership failures are on the rise, a core group…
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From job to career: How to retain talent in the marine trades
If we want to see this industry and our business thrive into the next generation, we must start investing in…
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The first three seconds: How boat dealers can cut through chaos and connect
In an environment like this, every lead matters. Every customer interaction counts. And every single touchpoint—whether it’s an email, a…
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How to create a compelling culture your clients love
A strong, well-defined culture doesn’t just impact the internal team but becomes the foundation for customer relationships, loyalty, and brand…
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Advocate for the boating industry at ABC in May
Leaders from across the recreational boating industry will gather in Washington, D.C., for ABC, the industry’s premier advocacy event.
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Boating Industry celebrates 2024 Top 100 Awards
The recreational boating industry’s elite members celebrated the Boating Industry Top 100 Awards during a black-tie gala on the final evening of…
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Open Letter: New Government, New Challenges – Join our CEO at ELEVATE to tackle what’s ahead.
Your success in 2025 will depend - at least in part - on the decisions you make. Inventory decisions, pricing…
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Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
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Yeargin: Want to help the industry? Here’s how
Often people tell me they would like to be more engaged with the boating industry and ask how to get…
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How to nimbly outmaneuver competitors
By Mark Overbye I want more people to buy my stuff. So do you. We’ve significantly invested in developing products…
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Yeargin: Losing Capitalism
By Bill Yeargin (The original version of this article was published in CEO WORLD magazine) I am a CEO, not…
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The huge overlooked benefit of outdoor recreation
By Bill Yeargin Recently, during a visit to the White House with other leaders from the outdoor recreation industry, the…
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Are you now selling harder? There’s a better way
By Mark Overbye Challenging times call for introspection. When Paul McCartney was in a tough spot, he wrote these prophetic…
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Want to Help? Join Me in Washington, D.C.
By Bill Yeargin If you lead an organization in the boating industry, we need your help. Please plan to join…
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Do this to make the most effective business decisions
By Mark Overbye Never retreat, attack in a new direction. Pure wisdom. Ever been in a management meeting where Plan…
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First day at FLIBS 2023
By David Gee Over 1,000 exhibiting brands. More than 1,300 boats on display. Seven separate sites. Lots of docks. 19,107…
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