If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,” but in recent years they seem to have exploded onto the digital scene. There are now millions of blogs online, on basically any topic you could imagine. You’ve probably thought to yourself at one point – should I start a ...

Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

Global trade has been in the headlines recently and many are concerned about the impact of a trade war. The U.S. and China have both been using threatening rhetoric that has some people worried. Because of these developments, President Trump has recently asked his team to reconsider the administration’s position on the Trans-Pacific Partnership (TPP). TPP was a hot campaign ...

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

Dear Mr. President, You have a big job, in fact, the biggest. I cannot imagine the number of items you must consider each day. Therefore, I want to be respectful of your time while also asking you to consider some thoughts that I believe are critical to the future of our country. Mr. President, as you know, the world is ...

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

In November the U.S. Department of Commerce announced a historic self-initiated investigation into whether China is selling certain aluminum product into the United States at below fair market value. What made this action historic was that the Department has not self-initiated an investigation in over 25 years. Normally, the catalyst for an investigation is a complaint by an impacted U.S. ...

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...