If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life Better” seriously. Often people view our company through the lens of the philanthropy and global service work that we are known for, but, while we like to make life better in those ways, we also work hard to ensure that ...

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

el·e·vate/ˈeləˌvāt/verb Raise or lift (something) up to a higher position. That is the dictionary definition of elevate. It also defines Boating Industry’s Elevate Summit, November 22 – 24, at the Orange County Convention Center in Orlando, where industry executives, leaders, emerging leaders, and influencers unite to explore forces impacting the boating industry’s business models. “It’s the only marine industry event ...

The past few weeks have been good for the boating industry related to Canada and Mexico. President Trump lifted the 232 tariffs on aluminum and steel and Canada lifted the retaliatory tariffs that were hurting our industry on both sides of the border. Now we are focused on the final step of putting the North American trade war behind us; ...

The U.S. marine industry is facing a 1-2-3 punch from worldwide tariffs on steel and aluminum, anti-dumping and countervailing duties on Chinese aluminum sheets and Section 301 tariffs on nearly 350 marine products. That was the main takeaway at the Trade State of Play: Tariffs, Negotiations & Off-Ramps breakout session at last week’s American Boating Congress. “The administration’s stance on ...

My top takeaway from three days in our nation’s capital for the 2019 edition of the American Boating Congress? That every American, regardless of what it is they do for a living, should spend a day on Capitol Hill, meeting with lawmakers from their district, having their voices and opinions heard, and getting a glimpse into how Washington works. I ...

As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is known as the friendly neighborhood boat shop where people can relax and browse inventory with a cup of coffee in hand. Maybe you’re the trendy local dealership with the modern space and the latest technology. Or maybe you fall somewhere ...

By Benjamin Patton The anniversary came – and went – unnoticed. It has now been 20 years since Congress enacted 17 U.S.C. § 1301, otherwise referred to as the Vessel Hull Design Protection Act (VHDPA). During that time, there have been a grand total of 538 registrations granted by the Copyright Office under the VHDPA. That’s an average of 27 registrations ...

In the late 1990’s the U.S. government was running a budget surplus with plans to be totally out of debt by 2006. Shortly after the new millennium our leaders decided to cut taxes, add prescription drugs as a new Medicare entitlement, and fight two wars on a credit card, all of which created significant annual deficits and turned a good ...