Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...

The U.S. is currently in a crisis that is impacting our domestic businesses and will likely have a long-term negative impact on our country. This crisis is impacting almost every U.S. company. It is a crisis that is limiting economic growth and wealth generation in the U.S. and, if not solved, will eventually threaten our national security. In fact, when ...

As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great outdoors. Whether a family vacation to one of America’s majestic national parks or an afternoon enjoyed with friends on one of our country’s countless waterways, the memories made will be everlasting. And, in the process, many played an important role ...

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman and Robin, peanut butter and jelly – they’re better together than apart. They are both highly valuable tools that help your dealership website perform at the highest possible level and bring in more sales opportunities for your business. To take ...

In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a restaurant. It would appear that things are going in an increasingly impersonal direction - however, people seem to be craving a personal touch more than ever in their brand experiences. Customers have so many options ...

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,” but in recent years they seem to have exploded onto the digital scene. There are now millions of blogs online, on basically any topic you could imagine. You’ve probably thought to yourself at one point – should I start a ...

Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

Global trade has been in the headlines recently and many are concerned about the impact of a trade war. The U.S. and China have both been using threatening rhetoric that has some people worried. Because of these developments, President Trump has recently asked his team to reconsider the administration’s position on the Trans-Pacific Partnership (TPP). TPP was a hot campaign ...