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Tag Archives: digital marketing

Survey: Digital marketing tops the chart

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Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers and others in January about how they marketed in 2016 ...

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At the helm: Make way for the connected spender

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We often talk in the boating industry about reaching the “middle class” — that nebulously defined average American. But the Demand Institute is suggesting a new way of looking at consumers — one that makes a lot of sense, especially in a category like boating that is not need-based. In “Introducing the Connected Spender: The Digital Consumer of the Future,” ...

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Craigslist data may surprise boat dealers

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On December 1, 2016, Craigslist, the 16th most popular website in the United States, changed how the boating industry listed ads by enacting a $5 charge/ad. Now, dealers have to allocate a budget and determine if there is an ROI for Craigslist. Prior to the market being paid, dealers could list as many ads as they wanted for free. A ...

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Sales in a world of everything digital

lauren mclean headshot

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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Getting started on Snapchat

Brianna-Liestman

The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It has an eye toward being valued at more than $30 billion. So if you thought Snapchat was just some silly trend for high schoolers, think again. As the social network continues to grow in immense popularity, it will become a ...

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Blending your marketing tactics

lauren mclean headshot

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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Why Instagram matters for your dealership

lauren mclean headshot

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Same content, new format

Brianna-Liestman

While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...

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