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Tag Archives: digital marketing

Craigslist data may surprise boat dealers

craigslist_lotvantage

On December 1, 2016, Craigslist, the 16th most popular website in the United States, changed how the boating industry listed ads by enacting a $5 charge/ad. Now, dealers have to allocate a budget and determine if there is an ROI for Craigslist. Prior to the market being paid, dealers could list as many ads as they wanted for free. A ...

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Sales in a world of everything digital

lauren mclean headshot

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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Getting started on Snapchat

Brianna-Liestman

The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It has an eye toward being valued at more than $30 billion. So if you thought Snapchat was just some silly trend for high schoolers, think again. As the social network continues to grow in immense popularity, it will become a ...

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Blending your marketing tactics

lauren mclean headshot

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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Why Instagram matters for your dealership

lauren mclean headshot

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Same content, new format

Brianna-Liestman

While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...

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Digital marketing is traditional marketing

Brianna-Liestman

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered "traditional marketing" is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are making changes to reflect the ...

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New niche Internet domains come to boating

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There is a big expansion happening with the Internet that you need to factor into your digital marketing plans. Do you remember when TV only had a few channels? Until recently, the Internet could be compared to that, because there were only a few applicable domain names: .com being the most common, but others include .net, .org, .co, .info, and ...

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