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Tag Archives: Brunswick Boat Group

Lund launches new Impacts for 2018 line-up

The new Lund Impact 2018 line-up includes a redesign of the fishing-focused 1675, 1775, and 1875 Impact models, and also expands the XS series with new 1675 and 1775 models, which will join the company's redesigned 1875 and 2025 models. Built with Lund's IPS hull design, the full Impact line-up features a pronounced center keel, double-riveted seam construction, two reverse ...

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Crestliner, MarineTech partner on power steering system

Crestliner Boats, along with Brunswick Boat Group's freshwater brands, is partnering exclusively with marine accessory manufacturer MarineTech Products to incorporate Panther XPS, a hybrid cable and hydraulic power steering system, into its aluminum boats. "We view this partnership with MarineTech as a huge step forward in technology for our lineup," said Jake Mirabal, Crestliner product manager. "We're always looking for ...

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Simrad and Sea Ray announce partnership

In partnership with Sea Ray, the Simrad Go series, NSS evo3 and NSO black box systems are now an optional feature for owners of new 2018 model year Sea Ray Sport Boats and Sport Cruisers. The Simrad displays are designed to offer Sea Ray owners a user-friendly interface for all functions including charting, vessel management and integrated CHIRP and sonar. ...

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Boston Whaler celebrates 60th anniversary

Boston Whaler recently celebrated its 60th anniversary year with a weeklong series of media and dealer events in Florida. The company kicked off the week with an international media event Aug. 22 and Aug. 23, hosted at Southwestern Florida's Hyatt Sarasota Resort. A dealer meeting and 60th anniversary gala took place Aug. 23 to Aug. 25, followed by a consumer ...

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Boston Whaler introduces 350 Realm

Boston Whaler announced the introduction of the 350 Realm. Combining the open cockpit of a center console with a cabin boat, the 350 Realm is designed to empower boaters seeking to share new experiences with family and friends. The Realm was unveiled this week in Sarasota during a series of events kicking off Boston Whaler’s 60th anniversary year. President Nick ...

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Boston Whaler unveils new Montauk editions for 60th anniversary

Boston Whaler has released modern-day editions of its classic Montauk design as part of the company's 60th anniversary celebration. “The Montauk has always been about effortless utility and purposeful design,” said Jeff Vaughn, Whaler vice president of sales, marketing and customer service. “We worked to maintain that clean simplicity and ultimate reliability, while leveraging customer feedback to implement strategic upgrades.” ...

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Boston Whaler and Mercury Marine to aid MIT marine robotics research

For the past several years, the Massachusetts Institute of Technology, through its Marine Autonomy Bay facility and affiliated programs, has been conducting extensive research into marine robotics and how they may be applied to boating. Brunswick Corporation has announced it is lending a hand to this initiative. MIT recently received a Boston Whaler 250 Outrage boat – powered by twin, ...

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9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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Brunswick closing Brazil Bayliner, Sea Ray factory

Brunswick Corporation announced Thursday it will immediately begin to wind down boat manufacturing operations in Joinville, Santa Catarina, Brazil, as it prepares to close the facility.  The operation manufactures certain Bayliner and Sea Ray boat models for the South American market. Moving forward, this demand will be fulfilled through Brunswick's remaining global boat manufacturing footprint, the company said. "The region's ...

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