Tag Archives: Yamaha Watercraft

By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of good business practice. Yet, at the end of the day, it’s still that: business. Building those relationships is nearly impossible if no one knows about your business. Marketing is often seen as something ubiquitous, but that doesn’t mean it should ...

Yamaha U.S. Marine Business Unit announced the appointment of Leslie Zlotnick to the position of Division Manager, WaterCraft Marketing. In her new role, Zlotnick will oversee all Yamaha WaterCraft advertising, digital marketing, public relations and event campaigns. “Leslie has a deep understanding of our business and is a leader in the boating community,” said Bryan Seti, General Manager, Yamaha WaterCraft. ...

Yamaha WaterCraft Group today joined forces with Yamaha Marine’s Rightwaters initiative to extend the program’s focus on marine stewardship, product responsibility, and manufacturing advancements across Yamaha’s WaveRunner and boat product lines. Yamaha Rightwaters is a leading national marine sustainability program, focusing efforts toward sustainability from factory floors to the great outdoors. Pursuit of these initiatives includes protecting the environment, improving water quality, increasing energy ...

Yamaha Jet Boat Manufacturing has been selected for the 2020 Best of Vonore Award in the Manufacturers category by the Vonore Award Program. Yamaha Motor Corporation USA manufacturers all its sport boats out of its Yamaha Jet Boat Manufacturing (YJBM) facility in Vonore, Tenn. The 42-acre Vonore manufacturing facility borders Lake Tellico and serves as the primary point of Yamaha ...

Personal watercraft manufacturers strive to keep users on the water, longer By Adam Quandt Now in its eighth consecutive year of growth, the personal watercraft (PWC) of today continuously shatter expectations of who they’re for and what they’re designed for. Manufacturers all around speak of consistent growth between both current users moving up or trying new platforms and first-time buyers ...

Yamalube, the lubricant brand of Yamaha Motor Corporation, U.S.A., announced Wednesday that the newly launched Yamalube Advantage engine lubrication limited warranty would expand to include Yamaha Boats and WaveRunner personal watercraft with a 5,000 hour warranty. Launched back in April at MotoGP in Austin, Texas, the engine lubrication limited warranty was aimed at giving new Yamaha on-road motorcycle owners peace ...

Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., introduced its 2017 WaveRunner line and its 2017 boat line. The products were unveiled at the company’s annual dealer meeting being held in Chicago, where Yamaha also set out its strategy to be the No. 1 global marine brand. Yamaha WaveRunners The new WaveRunner models include new EX Series starting ...

Thirty years ago, Yamaha WaterCraft introduced its first WaveRunner, the WR500. Every year since then, Yamaha WaveRunners and boats have led the boating industry as one of the most innovative, most reliable and most fun brands on the water. To celebrate its 30th anniversary, Yamaha is launching a new photo-sharing website, MyYamahaMemories.com, that allows Yamaha WaveRunner and boat owners to ...

The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., today introduced its 2016 boat line that includes three all-new 24’ E-Series flagships featuring premium appointments and technology, along with advanced wakesports capabilities. All new for 2016 are the 242 Limited E-Series, 242 Limited S E-Series, and the 242X E-Series. Yamaha’s 2016 line also includes the 190 FSH Series of ...