Home » Author Archives: Kelsey Larson

Author Archives: Kelsey Larson

Boosting brains – and building brands – online and off

(Hint)…create better content and tell better stories By David Gee The good news is it has never been easier to reach large numbers of people with our marketing and messaging due to the proliferation of social media platforms and other marketing channels. The bad news though is it has never been more difficult to actually connect with them…due to the proliferation of ...

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Freshwater fishing goes big

Boats, motors — and sales — continue to grow By David Gee There are lots of things you can do in, on, from and behind a boat; cruise, chill, eat, swim, surf, ski, and ride to name a few. The most popular one? It’s throwing out a line and a lure or some form of bait and reelin’ them in. ...

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Fuels & Additives: fighting for a healthy, running boat

By Adam Quandt When it comes to fuels, at this point it’s clear that 15% ethanol (E15) is not going away. In fact, the Environmental Protection Agency and the Trump Administration have both pledged a commitment to the year-round sale of E15. With that, the marine industry continues to stress education as a form of defense toward misfuelling risks. “We ...

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At the helm: Capitol Idea!

By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an easy way to make more friends! One of the greatest ...

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Quality Boats of Tampa Bay: Family first

By Adam Quandt Whether related by blood or not, Quality Boats is all about creating and maintaining a family within the four-location dealership. That family extends from all of its team members to its customers and everyone who falls in between. “We offer a family atmosphere,” said co-owner Dan Bair. “We are the longest-tenured family-owned and operated boat dealership in ...

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A new face at the helm of Mercury Marine

By David Gee After joining Mercury Marine in 1998, Chris Drees has had a succession of roles and responsibilities, culminating in his recent promotion to president. Boating Industry’s David Gee recently had the chance to speak with Chris about his new job, career and love of the marine industry.  David: First of all Chris, congratulations on your ascension to president ...

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Plotting your exit strategy

By Jonathan Sweet Less than a quarter of small businesses make it to a second generation of ownership. Less than 10% survive beyond that. Why? In many cases, it’s because the owner or owners have made plans to make sure their business survives. According to a recent study from Wilmington Trust, 58% of businesses have no succession plan. Small businesses ...

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Workforce: All for one and one for all

By Adam Quandt Filling the workforce ranks has been an issue facing the recreational boating industry for quite some time and the problem is only growing larger. However, filling the open positions isn’t the only goal. The end goal is to fill those ranks with qualified employees who intend to stay in the industry. According to data from the National ...

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Boating Industry’s Women Making Waves – 2019

Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. With over 100 nominations for this year’s Women Making Waves, choosing the highlighted women was no easy task. There is such ...

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