A fleet of social media influencers from all walks of life are helping Discover Boating encourage people to "Get On Board"--and on the water--this summer. The program, which kicked off in May, is driving interest and participation in boating among new, younger and more diverse audiences. To date, influencer partners have generated millions of interactions (likes, shares, comments, views and clicks) and impressions (the ...
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Discover Boating partnership drives a million views
As part of the ‘Get On Board’ campaign, Discover Boating partnered with Us The Duo, the well-known, LA-based musical sensations with more than 7.6 million social followers. The influential husband-and-wife duo not only starred in the Get On Board video launched in conjunction with Take Me Fishing, but they also generated more than 1 million video views in one week. Us The Duo created long-form, ...
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