Tag Archives: Statistical Surveys

Outboard engine sales continue to surge on the strength of constant innovation

The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances in outboard power. It’s impossible to walk through any consumer boat show these days and not be struck by the overwhelming prevalence of outboard engines. From lightweight portables to behemoth V8s, outboard engines continue to dominate sales figures not just ...

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PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

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Using data to improve your sales and marketing

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...

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Deck boats continue to appeal to boaters

Seating more passengers than a bowrider and easier to tow than a pontoon, deck boats continue to appeal to boaters Designed to blend the generous seating capacity and family-friendly layout of a pontoon boat with the familiar look and easy trailering of a traditional runabout, deck boats would appear to offer boaters an ideal compromise between practicality and performance. They ...

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PWC makers build stable, reliable products at accessible price points

The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

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Statistical Surveys says boat sales up in 2015

Recent data suggests boat sales will continue to grow in 2015 and 2016, according to Tom Walworth, general manager at Statistical Surveys. Sales in inboard-, jet- and outboard-powered boats are all up in a rolling 12-month period ending in March 2015. Overall, outboard sales are reporting double-digit growth with 10.08 percent. Jet boat sales are up 5.49 percent and inboard ...

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