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Tag Archives: Sea Ray

Brunswick to retain, reinvent Sea Ray brand

Brunswick Corp. today announced it has ended the sale process for its Sea Ray business, including the Meridian brand. Brunswick said it will retain and revitalize Sea Ray and leverage its premium brand to capitalize on growth opportunities in its sport boat and cruiser product categories. Brunswick also announced it will discontinue Sea Ray sport yacht and yacht models, resulting ...

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Breaking the mold and setting a new tone

Fusion Marine Entertainment launches new product series “The days of putting average on a boat are simply not there anymore,” said Fusion Marine Entertainment’s Managing Director Chris Baird, in a past interview with Boating Industry. Fusion has maintained its above average stature with the introduction of its new Apollo Series. Following the purchase of Fusion by Garmin, Baird said that ...

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Dominion Domains reports rise in open-market registrations

Dominion Domains is celebrating the initial success of its first open-market domain extension. .Boats domain names are now available for purchase in the open market without restrictions, and registrations have nearly doubled from late 2017 as a result. Industry leaders like Sea Ray have started to make both defensive and strategic investments in .boats domains with an eye to the ...

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Cobalt files contempt motion against Brunswick in Sea Ray case

Cobalt Boats, LLC, has filed a motion in federal court accusing Brunswick Corp.'s Sea Ray brand of violating an injunction order by continuing to infringe Cobalt's patent on its retractable swim step. Cobalt believes Sea Ray continues to infringe Cobalt's patent in the face of a jury finding that Sea Ray willfully infringed Cobalt's patent and a court order permanently ...

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FUSION signs Sea Ray audio products agreement

FUSION will supply standard-fit, audio products for Sea Ray’s platforms, from sport boats to yachts, including the all-new Apollo Series MS-RA770 and MS-SRX400 and MS-RA70N. All Sea Ray yacht installations, and many sport yacht models, will feature FUSION’s flagship one-piece glass touchscreen MS-RA770 head unit with built-in Wi-Fi streaming, paired to industry-leading Signature Series speakers, sub-woofers and amplifiers. “We produce more ...

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MarineMax, Brunswick provide Sea Ray update

MarineMax will be heavily involved in the transition process involving Brunswick’s pending sale of Sea Ray. The company remains optimistic about the sale of the iconic boat brand, said MarineMax Chairman of the Board and Chief Executive Officer William McGill, Jr., during Wednesday’s first quarter earnings call and questions session with industry analysts. “We do believe that this represents a ...

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Brunswick Corporation intends to sell Sea Ray

Brunswick Corp. today announced it intends to sell Sea Ray, one of the 15 brands that comprise the Brunswick Boat Group. Lazard's middle market advisory group is acting as Brunswick's investment banker for this transaction, which is expected to be completed in the first half of 2018, the company stated in a news release. "Our marine strategy is focused on ...

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Simrad and Sea Ray announce partnership

In partnership with Sea Ray, the Simrad Go series, NSS evo3 and NSO black box systems are now an optional feature for owners of new 2018 model year Sea Ray Sport Boats and Sport Cruisers. The Simrad displays are designed to offer Sea Ray owners a user-friendly interface for all functions including charting, vessel management and integrated CHIRP and sonar. ...

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9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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