Tag Archives: Martin Peters

Yamaha Rightwaters provides annual initiative update

Yamaha Rightwaters recapped sustainability and conservation initiative progress from the past 12 months during 2022 Capitol Hill Oceans Week. From June 2021 through June 2022, Yamaha Rightwaters sponsored new carbon sequestration and plastics recycling programs in addition to projects that continue to support marine habitat restoration, managing the spread of invasive species and meaningful scientific research. “Conservation is always the ...

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Yamaha Rightwaters, Coastal Conservation Association, Harte Research Institute launch new initiative

Yamaha Rightwaters recently joined forces with Texas A&M University-Corpus Christi’s Harte Research Institute and the Coastal Conservation Association (CCA) to initiate a new conservation project designed to evaluate the role of oyster reefs in capturing and storing carbon in St. Charles Bay in the Gulf of Mexico. The ultimate goal is to then potentially scale the program to a larger scope. ...

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Yamaha creates new Marine External Affairs Division

Yamaha announced the creation of a new Marine External Affairs Division designed to strengthen government affairs activities, increase sustainability efforts and enhance external communications. Martin Peters assumes the role of Division Manager, leading all Yamaha Marine External Affairs initiatives including government relations, corporate social responsibility/sustainability and Yamaha Marine communications and video teams. “The Marine External Affairs Division, under the proven ...

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Yamaha Rightwaters program recycles 10k pounds of plastic

The Yamaha Rightwaters plastics recycling program returned more than 10,000 pounds of Polyethylene and Polypropylene sheet plastics back to base materials during 2021, proving a pilot concept the sustainability initiative hopes to expand in 2022. Yamaha Rightwaters announced the program in August and continues to work with Nexus of Atlanta, Georgia and Tommy Nobis Enterprises of Marietta, Georgia, to develop a larger ...

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Yamaha Rightwaters supports effort to restore oysters in New York Harbor

Yamaha Rightwaters will support the Billion Oyster Project, a community science project that has repopulated 75 million juvenile oysters in New York Harbor, in their mission to restore one billion by 2035. The Yamaha sustainability initiative will provide a Yamaha V MAX SHO 115 outboard motor, which the non-profit group and the Urban Assembly New York Harbor School (Harbor School) will ...

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2020 Boating Industry Movers & Shakers

By David Gee The 10th Annual Boating Industry Movers & Shakers Awards recognize innovative leaders and trailblazers in the recreational boating industry who embrace the challenge of change. These leaders have been especially critical in 2020, when it seems like the only constants are challenge and change. This year’s Mover & Shaker of the Year led the transition of a ...

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Yamaha teams up with Clearwater Mills to prevent marine pollution

Yamaha U.S. Marine Business Unit and Clearwater Mills, L.L.C. of Pasadena, Md., recently agreed to jointly design a device for removing plastics and other floating debris from coastal stormwater systems. Yamaha plans to deploy the device as part of its Yamaha Rightwaters sustainability campaign, a national program focused on water, which includes conservation, habitat restoration and projects to reduce marine ...

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John O’Keefe Takes New Position with Yamaha Marine Government Relations

John O’Keefe has assumed the role of senior specialist, government relations for Yamaha Marine. In his new position, he will spearhead the company’s growing sustainability and conservation efforts as well as facilitate Yamaha’s relationships with state and federal agencies that regulate access to fisheries resources. “John’s expertise in government relations and knowledge of political functions on a state and federal ...

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Yamaha Marine donates outboard to Pacific Marine Mammal Center

Yamaha Marine Group has donated a 40-horsepower engine to the Pacific Marine Mammal Center in Laguna Beach, Calif., to assist rescue efforts of marine mammals along the California coast. The center will use the outboard to repower its 16-foot Zodiac rescue vessel. The PMMC rescues and medically treats marine mammals including California sea lions, Northern elephant seals, Pacific harbor seals ...

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