The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made multiple times over the last several years, but it seems as if it is falling on deaf ears since very little marketing changes have been made. According to Jack Ellis of Info-Link, the percentage of new boat buyers under the ...

Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are Going to Serve Select a single target market ...

MattLast week we covered how to identify your target market and get them to raise their hand so you could guide them down the Educational Spectrum of a Boat Buyer. During the third step, Educate and Motivate, we discussed ways to automate that process so it wasn’t all manual effort by your sales team. Now, let’s look at how you ...

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

WEST PALM BEACH, Fla. — After much demand from dealerships across the nation, Distinct, a South-Florida based marketing company best known for creating the award-winning www.marineconnection.com website and revolutionary Digital Price Signs, announced that it is now offering Speed Digital’s cloud-based Dealer Management System and Website Platform to boat dealers who are seeking to boost their online sales. The seamless ...

Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way to advertise. All those menus, all that jargon and piles of competing advice make getting an ad online a bit of a headache for the uninitiated. But before you start targeting, grouping keywords and running campaigns, there is one big ...

Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by any means. One thing that has just about every tech blog, marketer, content strategist and web developer sweating is impending search algorithm change from Google. Sweeping changes to the way search functions will focus on how a website is viewed ...

The La Belle superyacht was recently introduced as a “floating boudoir for women,” according to designer Lidia Bersani. The superyacht is encrusted with gold and crystals and includes a spa with a beauty center, large mirrors and wardrobes. Bersani said "I felt, as a lady, it was my duty to design something especially for us, where we can feel a ...

We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen and a slip of paper. Being personable on the sales floor and in the service bay is par for the course, but going the extra mile with customers is a great way to make them feel welcome and keep some ...

Last week, Boating Industry shared part one of the insights from the VIP Influencers Group, newly organized by the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force), about understanding new markets for the boating industry to reach. This week, the VIP Influencers Group offers its best practices on how to best engage these markets. Building relationships with the community ...