Marketing
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August/September 2020
Marketing strategies for growth: ADA web compliance and ADA-related lawsuits
By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the…
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August/September 2020
It’s been a record year, now what?
By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially…
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Blog Spotlight
Increase your ROI by optimizing your online showroom
By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you…
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Columns
Winning with YouTube video ads: What you need to know
By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the…
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Columns
Your best marketing strategy
(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated…
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Manufacturers
Ocean Marketing celebrates 50 years
Manufacturers representative firm Ocean Marketing is celebrating 50 years of service this year. Founded in Boxford, Mass. in 1970, today…
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Columns
A dictionary for more sales
By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona…
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Feature
Marketing strategies for growth: Changes to Google making an impact
By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are…
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Feature
Marketing strategies for growth: Tackling down times
Why an economic downturn is not the time to cut back on your marketing By David Gee When was the…
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Boating and fishing industries unite for summer marketing
Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax…
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