Marketing
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Referral Hearty Deck Party…
What does it cost you to acquire a new customer? It’s important to know, it’s easy to figure out, and…
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If you’ve got it, if you’ve done it, flaunt it
By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your…
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Build Offers Your Customers Won’t Refuse
Just as there are ways to build boats with smooth sleek lines, there are smooth and sleek ways to ask…
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Top 5 Signals That Your Social Marketing Plan Has Gone Astray
Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social…
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Time to start thinking about first-time buyers
A week ago, I was on the phone with Fred Pace, managing director of Destin, Fla.-based dealership Legendary Marine, who…
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Case File 2010: Burger vs. Burger
Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king…
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Lower Price vs. Higher Design
If the product you are selling needs a price cut in order to sell, then it’s very likely that the…
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Don’t forget about half the population
Do you think more programs targeting women are needed? Have I missed any such campaigns from the past year?
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