By Mike Davin, online editor, Boating Industry — The very first post we published on this blog was about savvy companies looking outside their traditional demographics to target women and girls with their marketing. At the time, I hoped we’d start to see more of that in the marine industry, but in the ensuing year I haven’t seen a lot of new boating initiatives aimed at women.
That’s why I was happy to learn that Nautique is hosting a wakeboarding clinic for girls at its corporate headquarters later this month. What a great memory it will be for the girls who attend — and what a great motivation to buy a boat later in life after they’ve caught the wakeboarding bug or they want to share a similar experience with their own children.
To be fair, other companies have sought to encourage female boaters as well. Sea Ray and MarineMax brought financial expert Suze Orman to the Miami Boat Show to promote the Woman on Water program, which offers basic boating courses to women. And many leading dealers offer their own version of a Ladies at the Helm course.
Do you think more programs targeting women are needed? Have I missed any such campaigns from the past year? If you have any efforts you’d like to share, feel free to tell people about them in the comments section.