Tag Archives: market trends

Pontoons of tomorrow

By Adam Quandt Once looked at as simple, slow lake cruisers or all-out party barges, pontoons have increased in popularity and versatility since their entrance into the market in the 1950s, and the pontoons of tomorrow show no signs of slowing those trends. “I would say Godfrey – having been one of the first builders to launch an aluminum pontoon ...

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Still some blue skies for sterndrives

By David Gee While sterndrives may never sit atop the propulsion category sales charts again, the sterndrive space still continues to attract interest, iteration, investment – and new fans. The numbers When I began the research for this story, the first person I reached out to was numbers and industry data guru Jack Ellis. He is the founder and managing ...

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Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Riding the towboat sales wave

By David Gee The NMMA recently reported that retail unit sales of new powerboats in February 2021 were up 34% compared to the same time period last year. Segment leaders included wakesport boats, one of many categories seeing double-digit increases YOY. These latest sales figures for the towboat segment follow a strong 2020, with NMMA reporting unit sales around the ...

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Pontoons at play

By David Gee When Ambrose Weeres, a rural Minnesota farmer and grain mill owner strapped a plywood sheet to two columns of 55-gallon steel drums to create the first pontoon boat in 1951, the idea was a relatively simple one. “I worked on it and designed the tubes, then a raft, and kept going until I had a boat,” explained ...

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The Sterndrive show goes on

By David Gee With a history dating all the way back to 1930, when the first “inboard/outboard” was introduced by Johnson Motor Company, the sterndrive space has seen constant investment, improvement and innovation. And that continues today, especially since the pandemic drove a record rise in boat sales, and perhaps reinvigorated the sterndrive category. “We’ve continued to see consistent demand ...

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Things are looking up for saltwater fishing

By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will Rogers Actor, cowboy, humorist and social commentator Will Rogers said that 100 years ago, but I think he would be pretty happy with the state of fishing today.   For the 10th year in a row, the Outdoor Foundation and ...

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Surf’s Up

By David Gee Up. That’s about the only direction the towboat segment has known for some time, give or take a few tough months. Bigger boats. Heavier boats. Boats with more ballast. Boats with more features. Higher price tags. And more sales. And 2020 continued that trend. For a short while anyway. Malibu Boats, for example, reported in February that ...

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Outboard Q & A with Gus Blakely, Suzuki Motor of America

By David Gee In the next issue of the magazine, we will be running a Market Trends piece on outboards. We don't want to steal any of the thunder from that story, but we did gather some good interviews. And since we don't have the space to include the complete interviews in the magazine, we thought we would feature some ...

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Market Trends: Room for everyone

By Adam Quandt Industry leaders across the recreation marine sector regularly preach the importance of selling the experience of boating, rather than just simply selling the product. With generous room aboard and the ever-increasing versatility of both pontoons and deck boats, manufacturers within these segments of the industry are consistently striving to provide the experience of boating to the many ...

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