Tag Archives: Marine Retailers Association of the Americas

MRAA Dealer Certification program launches 2022 education

MRAA logo

The Marine Industry Certified Dealership program has released its 2022 Continuous Certification curriculum. For 2022, Certified Dealers will be earning credits for four courses. The first, launched January 12, is “The Key Performance Indicators of a Profitable Dealership” by Bob Clements and Sara Hey of Bob Clements International. The second course, coming in April, is “The Five Red Flags that ...

Read More »

MRAA names new director of workforce & foundation development

The Marine Retailers Association of the Americas has hired Wendy Mackie as its Director of Workforce and Foundation Development, appointing her in the lead role in operating the MRAA Educational Foundation, a 501(c)(3) charitable organization founded to provide financial support for education, training and professional development in the recreational marine industry. Mackie brings to the MRAA a long history of ...

Read More »

Dealer Week announces opening keynote

Dealer Week launches

Several key themes for this year’s Dealer Week, the annual MRAA conference and expo, will be explored during the opening keynote titled “Build Resilience in Uncertain Times: Strategies to Help Your Team Overcome Anxiety, Recover from Burnout and Get Stuff Done.” The session, scheduled for Tuesday, Dec. 7, in Austin, Texas, will be presented by leadership coaches Adrian Gostick and ...

Read More »

MRAA: Delaware ‘Right to Repair’ Bill to exempt marine equipment

MRAA logo

The Marine Retailers Association of the Americas and the Coalition Opposed to Illegal Tampering have made progress in Delaware after meeting with state legislators to inform them of the potential harms right to repair legislation could have on marine and related industries. An amendment to the bill, filed by Rep. Valerie Longhurst, will exempt marine equpment from potentilaly hazardous right ...

Read More »

MRAA reports success of MICD marketing campaign

MRAA logo

The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

Read More »

MRAA launches Training ‘N’ Tactics educational series

MRAA logo

The Marine Retailers Association of the Americas announced that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers. “This new monthly series is designed as a turnkey way for members to introduce a training curriculum in their dealerships,” said Matt Gruhn, MRAA President. “Our ...

Read More »

MRAA celebrates 2020 Great Dealerships to Work For

MRAA logo

The Marine Retailers Association of the Americas named this year’s marine industry Great Dealerships to Work For, online at the 2020 Dealer Week, the association’s annual conference and expo. Eight dealerships qualified for recognition by earning an overall score of 90% or better on the Marine Industry Certified Dealership Program’s annual Employee Satisfaction Survey. This survey, administered anonymously through the ...

Read More »

NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

Read More »

MRAA adds three new team members

MRAA logo

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod to our MRAA team and to bolster all of the great resources we create and contribute to this great industry of ours,” says Matt Gruhn, ...

Read More »