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Tag Archives: Manufacturers

Barletta announces new R&D facility

Barletta Pontoon Boats, located in Bristol, Ind., announced another investment into its future with the addition of a dedicated space for product research and development. Recently, Barletta announced the addition of Josiah Druckenmiller, formerly of Bennington Marine, as their new director of design & development. With current facilities being fully consumed by production, the company says the new space will ...

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The missing moment in the buying journey

Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...

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How boats are made

I was fortunate to visit Premier Marine, Inc. last week to interview team members– huge benefit to having our offices just south of Premier’s corporate offices – for an upcoming article in the June/July issue. While I was there, I was given the opportunity to experience a plant tour. We went from building to building to see the entire process ...

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William F. Miller & Associates names Hill Lenderman as president

NASHVILLE, Tenn. – William F. Miller & Associates announced Hill Lenderman as the marine manufacturers’ representative agency’s newly appointed president. As part of the agency’s succession strategy, Lenderman will be leading the experienced sales team in conjunction with the current Board of Directors. A University of Mississippi graduate, Lenderman has been employed by the agency since 1997. His previous sales ...

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The marrying kind

The dealer-manufacturer relationship is a little like marriage. None of us know the exact formula for lasting love, but there are some things all successful marriages have in common.

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