downturn
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Feature
Marketing strategies for growth: Tackling down times
Why an economic downturn is not the time to cut back on your marketing By David Gee When was the…
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Features
Deflecting the next downturn
Asset plan analysis is critical before times get tough. Boat and marine product sales plunged deep underwater during the recession,…
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Columns
How the best dealers manage turns
Over the last decade the boating industry has seen both sides of the inventory challenge. In the 2007-09 period, we…
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Boston dealers rely on “mini” events during downturn
With the indefinite cancellation of the Boston Fall Boat Show, area dealers rely on free-to-attend, comparatively cheap-to-display boat sale events…
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We’re headed in the right direction, aren’t we?
When the Boating Industry team recently got into a conversation about how the industry is performing so far this year,…
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