Author Archives: csoash

Lighthouse Publications to premier new boating magazine

Lighthouse Publications

Press Release New England Boating to launch in February of 2013  Lighthouse Publications and Lighthouse Media Solutions announce the launch of New England Boating Magazine, a new annual, high-end, 4-color, glossy magazine focused on the New England boating lifestyle and culture. Publication of the premier issue is scheduled for early-February 2013. New England Boating focuses primarily on the region’s many ...

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IMBC Opens Registration

Press Release Registration for the International Marina & Boatyard Conference (IMBC), January 30–February 1, 2013, at the Greater Broward County/Fort Lauderdale Convention Center in Florida is now available online at www.marinaassociation.org/imbc/registration. Rates start at $365 for the full three-day conference. “We’ve included some new and exciting additions to IMBC this year,” Jim Frye, AMI President, says. “We will have more ...

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Amphibious ATV will target both powersports and marine dealers

The world’s first high-speed sports amphibian — the GIBBS Quadski — will go on sale in the United States next month. The dream of two visionary entrepreneurs, years of development work in the United States, New Zealand and the U.K., and millions of research dollars, the GIBBS high-speed amphibian will be produced at a 54,000-square-foot assembly plant in Auburn Hills, ...

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A prescription for success: How to Avoid Messing up Your Marketing

“Just remember,” my mother reminded me more than once, “You can’t turn a sow’s ear into a silk purse.” Perhaps not, but over the past 50 years, the marketing, advertising and public relations industry has been highly successful in doing just that. But no longer. At least that’s the view of Alex Bogusky, the former CP&B agency executive who had ...

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BI Weekly 5: “The consumer is back”

Editor’s Note: The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. “The consumer is back” Retail spending surged in September, leading to the two best months for consumer spending in more than two years, according to the ...

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Boating Industry’s Top 100

Since 2005, the Boating Industry Top 100 has honored the top boat dealers in North America. These boat dealers represent the best-of-the-best in the boating industry. Both video players play the same video. We have posted two different sizes to accomodate multiple screen resolutions.

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New Freedom Boat Club sole owner, CEO talks growth

Replacing recently retired Bob Daley as CEO, John Giglio plans to take an active approach in growing his company’s network of franchised locations. Once representing only half of Freedom Boat Club’s ownership, John Giglio has now taken sole control of the company as former co-owner and CEO Bob Daley retired earlier this month, Giglio told Boating Industry magazine. Giglio, who ...

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Boston dealers rely on “mini” events during downturn

With the indefinite cancellation of the Boston Fall Boat Show, area dealers rely on free-to-attend, comparatively cheap-to-display boat sale events for exposure to prospects. Following the indefinite cancellation of the Boston Fall Boat Show due to the economic downturn, dealers in the area began looking for a low-cost alternative to promote boat sales. Enter the South Shore In-Water Boat Show ...

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April boat sales approach double-digit growth

MIAMI - Year-over-year sales for 15-foot or greater powerboats took another step forward in April – actually, a bit of a leap – nearing 10-percent growth after breaking 5-percent growth the previous month, according to the latest figures from Info-Link. Graphs of all of the Info-Link Bellwether Report data can be found by clicking here: Info-Link Bellwether Report. Outboard boat ...

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The endless benefits of volunteering

In a recent Harvard Business Review blog, Sylvia Ann Hewlett revealed a few surprising statistics that highlight the value of volunteering in creating a happy workforce. For one, 77 percent of recent college graduates said a company’s commitment to social issues is a crucial factor in where they choose to work. Those feelings extend far beyond recent grads. In fact, ...

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