Dealer Profit Services
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August/September 2020
Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that…
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Blog Spotlight
The Cash Conundrum – maximizing F&I profit from “cash” buyers
Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks…
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Blog Spotlight
Financing recreational sales in the COVID-19 era
By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have…
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Blog Spotlight
The virtue of virtual F&I – maximizing touch-free F&I profits
By Myril Shaw COVID 19 may have forever changed the way F&I is done, and in several respects, perhaps that…
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Columns
Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Blog Spotlight
Sell the lifestyle, reap the profit
By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling…
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Feature
Boating Industry names 2019 Top 100 Dealers
Boating Industry announced its 2019 Top 100 dealers at a black tie gala on Nov. 24 in Orlando. “From the…
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Blog Spotlight
Do You Look Like Your Website?
It is often noted that people, over time, start to look their pets or their spouses. I suspect that in…
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Blog Spotlight
10 F&I-related issues that could cost you money
By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less…
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News
Boating Industry announces 2019 Top 100 Leadership Alliance
For 15 years, the Boating Industry Top 100 has recognized the best boat dealers in North America for their business…
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