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Tag Archives: Brunswick Corporation

Freedom Boat Club named to Top 500 Franchise List

Freedom Boat Club, a division of Brunswick Corporation has again been named to the Entrepreneur Top 500 Franchise list and earned the top spot in the miscellaneous recreational business category. 2020 marks the fourth consecutive year that Freedom has been recognized by Entrepreneur as one of the world’s most exceptional franchises, and each year the company has improved its position ...

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Brunswick Corporation provides glimpse into the future of boating at CES 2020

Brunswick Corporation will showcase its recreational boating technology with its debut exhibition during the 2020 Consumer Electronics Show (CES) beginning today in Las Vegas. “We are very excited to be presenting and exhibiting at CES in 2020 as a marine- focused enterprise,” said Dave Foulkes, Brunswick Corporation chief executive officer. “Consumer expectations of boating are driven by other mobility experiences ...

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Boston Whaler congratulates 2019 employee award recipients

Boston Whaler honored its longtime employees during a Service Awards ceremony held on December 3. Awards were presented to employees who have been a part of the organization for 5 or more years. In total, more than 120 employees were honored at the ceremony, where they were each presented with a gift and posed for a photo with president Nick ...

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Freedom Boat Club Jacksonville adds assistant director of marketing

Freedom Boat Club Jacksonville announced Luke Bickerstaff has joined the organization as the assistant director of marketing. Bickerstaff will be responsible for all ad design and copywriting. He will manage the franchise’s social media, assist in writing for video scripts and press releases and will be responsible for marketing analytics. Bickerstaff will work directly with Lisa Almeida, the co-owner of Freedom ...

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Mercury Marine wins sustainable process award for aluminum use

Mercury Marine received the Sustainable Process Award from the Wisconsin Sustainable Business Council (WSBC) at the Sustainable Business Awards Ceremony. The award recognized Mercury Marine for several sustainable practices in the company’s process of using aluminum for manufacturing outboard marine engine blocks. “We’re certainly not the only manufacturer to use aluminum in building engine blocks but, as this award attests, ...

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Brunswick establishes Advanced Systems Group, appoints president

Brunswick Corporation announced the formation of its Advanced Systems Group and appointed Brett Dibkey president – Advanced Systems Group reporting to Brunswick CEO David Foulkes. The new structure will take effect on Jan. 1, 2020.   The Advanced Systems Group consists of the 11 Power Products brands from the acquisition completed in August of 2018, in addition to the Attwood Group of ...

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Lund announces 2 new Pro Guide models for 2020

Since the inception in 1948, Lund has been producing what the company claims as "the most innovative tiller fishing boat in the industry." In 2020, Lund said it is continuing this tiller innovation with the launch of the new 1675 and 1775 Pro Guides.  “It may be one of the best kept secrets of the Lund engineers, the ability to ...

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Lowe Boats names new general manager

Lowe Boats has named Greg Falkner as general manager effective immediately.  Falkner joins Brunswick from Harley-Davidson where he worked in a variety of leadership positions since 2001, most recently leading H-D’s Parts and Accessories Product Portfolio where he led a team of category & product managers in the developed and execution of consumer-driven growth plans for this $400 million business. ...

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Mercury Marine raises hurricane relief funds through T-shirt sales

Mercury Marine announced that proceeds from sales of a special, Bahamas‑themed T‑shirt have resulted in a donation of more than $15,000 to the American Red Cross in support of Hurricane Dorian relief efforts. With a pledge to donate the profits, Mercury began offering the shirt at its apparel website, MercuryDockstore.com, shortly after Dorian hit the Bahamas in early September. The ...

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Lund introduces two Tyee models for 2020

Lund recently announced the introduction of two new Tyee models for the 2020 model year. The new Tyee is available in an 1875 or 1975 model and comes in a new Limited trim package as well. “The Tyee has always been an extremely versatile fishing boat for the serious big water angler who not only demands the newest fishing innovations, ...

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