Home » Tag Archives: Brunswick Boat Group (page 3)

Tag Archives: Brunswick Boat Group

Boston Whaler introduces 350 Realm

Boston Whaler announced the introduction of the 350 Realm. Combining the open cockpit of a center console with a cabin boat, the 350 Realm is designed to empower boaters seeking to share new experiences with family and friends. The Realm was unveiled this week in Sarasota during a series of events kicking off Boston Whaler’s 60th anniversary year. President Nick ...

Read More »

Boston Whaler unveils new Montauk editions for 60th anniversary

Boston Whaler has released modern-day editions of its classic Montauk design as part of the company's 60th anniversary celebration. “The Montauk has always been about effortless utility and purposeful design,” said Jeff Vaughn, Whaler vice president of sales, marketing and customer service. “We worked to maintain that clean simplicity and ultimate reliability, while leveraging customer feedback to implement strategic upgrades.” ...

Read More »

Boston Whaler and Mercury Marine to aid MIT marine robotics research

For the past several years, the Massachusetts Institute of Technology, through its Marine Autonomy Bay facility and affiliated programs, has been conducting extensive research into marine robotics and how they may be applied to boating. Brunswick Corporation has announced it is lending a hand to this initiative. MIT recently received a Boston Whaler 250 Outrage boat – powered by twin, ...

Read More »

9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

Read More »

Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

Read More »

Brunswick closing Brazil Bayliner, Sea Ray factory

Brunswick Corporation announced Thursday it will immediately begin to wind down boat manufacturing operations in Joinville, Santa Catarina, Brazil, as it prepares to close the facility.  The operation manufactures certain Bayliner and Sea Ray boat models for the South American market. Moving forward, this demand will be fulfilled through Brunswick's remaining global boat manufacturing footprint, the company said. "The region's ...

Read More »

Crestliner debuts Rally pontoon series for 2017

Crestliner introduced its Rally pontoon series for 2017. The new pontoon features the style and craftsmanship of a typical Crestliner with all the benefits of a pontoon boat. The company said the Rally is purpose-built using top-of-the-line materials and advanced construction methods. Reinforced tubes welded together create a bond, torsion control riser brackets absorb impact, and the crossmember system gives ...

Read More »

Sea Ray introduces Sundancer 320

Sea Ray has introduced the The Sundancer 320, which the company says presents a bold new vision for sport cruising by blending the values of a cruiser and a bowrider in one compelling package. The Sundancer 320 will make its world premiere at the Miami International Boat Show from Feb. 16–20, with additional appearances throughout the 2017 boat show season. ...

Read More »

Sea Ray facility to open doors to students, spotlight careers in manufacturing Jan. 27

Brunswick Boat Group’s local Palm Coast manufacturing facility will participate in the upcoming Classroom to Careers initiative this coming Friday, Jan. 27. The effort, sponsored by the Flagler County Education Foundation and Flagler County Schools, seeks to provide students with a variety of opportunities to explore careers, especially in industries identified as important to economic development in Flagler County. Partnering ...

Read More »

Sea Ray to debut new models in Miami

Sea Ray will unveil a series of new models at the Miami International Boat Show and Yachts Miami Beach. The lineup includes Sea Ray’s entry into the wakesurfing market, a reinvention of the Sundancer sport cruiser, a new L-Class yacht and more. “Sea Ray’s Model Year 2017 lineup is our best yet,” said Sea Ray director of marketing Shelby Kirby. ...

Read More »